Swiggy, the food delivery company, published some of the craziest things that consumers looked for on its shopping app Instamart as part of its annual trends report on Friday. Swiggy highlighted in the seventh edition of its report, How India Swiggy’d 2022, that buyers searched for the strangest things that don’t even fit under groceries.
Swiggy Instamart users looked for petrol around 5,981 times. 8,810 persons inquired about the availability of underpants. Swiggy was also expected to supply sofas and beds on the same day by thousands of individuals.
The strangest search term, though, was “mommy,” which even surprised Swiggy. This word was not looked up a few times, but rather 7,275 times in 2022. Swiggy expressed their confusion with a series of question marks.
Take a look below:
things you wouldn't believe people have searched on instamart:
𝐩𝐞𝐭𝐫𝐨𝐥 5,981 times
𝐮𝐧𝐝𝐞𝐫𝐰𝐞𝐚𝐫 8,810 times
𝐦𝐨𝐦𝐦𝐲 7,275 times????
𝐬𝐨𝐟𝐚 20,653 times
𝐛𝐞𝐝 23,432 times— Swiggy Food (@Swiggy) December 16, 2022
Internet users were equally shocked by the list. “Who would need an underwear instantly? and how will they take delivery?” wrote one user. “introduce incognito mode. were @swiggy cannot see people’s search history,” said another. “People who have searched for petrol kya pata unka gadi raste mein band ho gaya ho you should aid them,” a third user commented.
Meanwhile, Swiggy reported in its annual report that biryani dominated food orders this year, becoming the most-ordered meal for the seventh straight year. In 2022, 137 biryani orders were placed each minute.
In 2022, Indians ordered 3.6 crore packets of chips, according to the meal delivery app. During Diwali, a consumer from Bangalore also stood out by placing a single order totaling ₹75,378. Another city user used Swiggy’s Instamart to order groceries and necessities worth ₹16.6 lakh. Meanwhile, a Pune resident spent ₹71,229 on burgers and fries for his entire crew.
