It’s important for a business, in the digital era, to create a virtual presence via a website. The number of websites in India has increased rapidly and there’s a prominent influx of e-commerce sites, regardless of the impact of inflation on the economy. Websites direct potential customers to a central place where they can get more information on products, and services or make purchases.
One of the major upsides to having a website, it legitimises the business. Registering a domain is the first step in creating your website. Your domain can also be used to create your business email addresses consequently this makes the business appear more professional.
Understanding The Growth
The fourth industrial revolution has brought about many technological advancements in the 21st Century. The most widely used and necessary services are the Internet and smart mobile devices. The rise of smartphone users has greatly impacted the surge of websites and mobile applications.
In 2005 the government of India made the.IN domain, easily accessible by transferring the managing operations to IN Registry. Before the liberalisation registration policy, domain names were available to a select few, with only 7000 registered names.
By March 2010 that number had more than doubled, it increased to slightly over 610 000, a 60% rise. Digital India was launched in 2015 and has directly accelerated the rapid growth of websites in India.
The campaign was launched to make government services digitally available to the public by utilising affordable 4G. All of these major improvements would assist in India’s progressing economy.
The growing economy results in more business start-ups. Brand presence plays a significant role in establishing a business, and creating a business website is a priority. Modern companies enable their websites with Progressive Web Application features. This enables the website to be cached on a smart device and can be viewed offline.
Hosting and Domain Services
When creating a website one of the first steps is choosing a domain name and thereafter registering it. A report by Zinnov sUnsplashhowed that in 2017 India had reached 5.3 million in the acquisition of domains and registration. Of these, 57% of the registered domains in India were .com, some domain owners believe that using the .com extension makes them seem professional, appear to have a global presence and be trustworthy.
The report also stated that 48% of registered domains were for professional use like business websites. India outsources many services, including rotoscoping, call centre services, software development, website development, and the list goes on.
The government is proactively championing the proliferation of the country’s web development. Companies from all over the world are outsourcing their website development from India. This is also why Indian businesses are seeing the logic behind a domain name search, so they can immediately acquire it when availability is found. This assists in creating an attractive professional image for both the local and international markets.
Website Hosting is fairly simple and the market has become saturated, leading to competitive pricing. Hosting plans have a variety of features and different packages to choose from. Some include websites, emails, cloud storage, WordPress, etc.
Through the years of gained experience, the journey when registering has become more user-friendly and efficient. Some trends in website development can be linked to Artificial intelligence, virtual reality, augmented reality, crypto projects, and the Internet of Things.
Contributions to the Ecommerce Industry
The Covid-19 pandemic implemented hard lockdowns across the globe leaving some businesses distraught and having to adapt or fold. This increased Internet usage and the need for more e-commerce websites and applications. It saw a rise of 40% in time spent on news websites, as people tried to stay updated.
Research shows by 2025 India will have more e-commerce users when compared to the number of residents in the US. It’s predicted the e-commerce market in India will reach $500 million by the end of the decade with an annual growth rate of 23%.
Ecommerce renders convenient shopping from anywhere, items are delivered straight to the customer. Shopping at a physical store can be limiting if the customer isn’t in the same geographical area.
In a scenario of an online store versus a brick-and-mortar storefront, scaling as the company grows – is simplified, there isn’t a need for the costly process of relocating or renovating the store to accommodate the expansion.
Summary
The Indian government realised the economy was growing and would need to be on par with the rest of the globe. The initiatives made by the Indian government have positively impacted the digital market and achieved this. The proliferation of internet usage and website will continue as these are necessities.
