Tata Consumer Products Ltd (TCPL) on Tuesday announced that its premium mineral water brand Himalayan is now available in UK.
This will be TCPL’s first water brand to be launched in the UK. Himalayan Water will only be available online initially. The company said that distribution will be expanded gradually.
“Himalayan has superior quality and sustainability credentials and is positioned well to cater to consumers seeking a premium offering. The brand is well known in India and launching it in the UK will help us cross-leverage and augment our beverage portfolio in one of our key international markets,” said Sunil D’Souza, Managing Director & CEO of Tata Consumer Products.
Tata Consumer Products is Tata Group’s FMCG arm. It sells a range of essential food items and beverages like tea, coffee, salt, pulses, and ready-to-cook mixes. The company is primarily known for brands like Himalayan, Good Earth, and Tetley. TCPL recently announced the launch of American brand Eight O’Clock Coffee in the Indian market.
The company which was earlier known as Tata Global Beverages Ltd was renamed after the merger with Tata Chemicals. The FMCG company has markets in the US, UK, South Africa, and Canada. Himalayan’s bottling facility is located in the Shivalik range in the Himalayas.
