KIA India is a subsidiary of the South Korean brand for its operations in India. The company was set up for operations in May 2017 in India. The company’s flagship SUV Seltos created a good market for SUV lovers in a good price range and they recently announced that they successfully sold 2 lakh units of the car.
“Success milestones are always a huge boost to motivation as it enhances our passion for serving customers better. These back-to-back milestones are a testament to our commitment to bringing a revolution in the auto industry and catering to the new age, young-at-heart dynamic buyers with class-leading premium products.” were the words of Tae-Jin Park(Kia India Executive Director and Chief Sales and Business Strategy Officer) as per Business Standards.
The car gives a great Driving Experience to its buyers along with its own internet connectivity and can easily connect to other wireless networks and this can easily help the driver to acknowledge the live traffic updates, starting the engine remotely, and using some apps in case of emergencies to call the services. The Indian audience was not prepared for these premium features at such a range and hence successfully captured the market.
“While the Seltos remains the flagbearer of this achievement as well, contributing over 78 per cent, the Sonet accounts for over 19 per cent of the total connected Kia sales,” the company said.
