While the current pandemic has brought many things to a standstill, Saregama has been able to digitize and bring to life, previously unheard and unexplored musical gems from legends like Gauhar Jaan, Ghulam Ali, Janki Bai, M.S. Subbulakshmi, D.K. Roy, Lata Mangeshkar, Kishore Kumar, Mohammed Rafi amongst many others. These tracks belong to the earlier part of the century and range from film to non- film music across various genres and languages.
This project was initiated 4 months back and completed during the lockdown while adhering to the rules of remote working. It involved research, listening, and manual cleaning of each of these tracks. Every track was heard and converted from physical tapes into a digital format. Every song was updated with relevant information of the artiste, composer, film, etc.
Vikram Mehra, Managing Director at Saregama India commented on the latest addition. He said, “We have painstakingly digitized unexposed 11,000 additional tracks in over 12 languages like Hindi, Tamil, Telugu, Bengali and more. This is our attempt to preserve our country’s musical legacy for future generations. These songs will soon available on all digital platforms for listeners.”
Saregama India Ltd is India’s oldest music label, youngest film studio and a multi-language TV content producer. Since 2017, Saregama has been making headlines again owing to the launch of two unique initiatives, Saregama Carvaan and Yoodlee Films. Saregama Carvaan is a portable digital music player with in-built stereo speakers that comes with 5000 evergreen Hindi songs inside. Yoodlee Films, Saregama’s film production venture, believes in the mantra of fearless filmmaking.
