Olajide “KSI” Olatunji, a man known for his multifaceted career as a YouTuber, boxer, and musician, has once again found himself in the spotlight—but this time, it’s for all the wrong reasons. His latest single, “Thick of It,” featuring rapper Trippie Redd, was released on October 3, and the public’s reception has been less than glowing. Despite his fame and an undeniable track record in both music and content creation, KSI is now grappling with the growing tide of criticism surrounding his latest musical effort.

On October 7, KSI took to Instagram to express frustration over the negative feedback that’s been pouring in. “Imagine spending so much time and effort into making a song for people to then repeatedly take the p*ss out of it online,” KSI posted. “I get it’s trendy to hate me rn, but can we like move on?”

For the 30-year-old entertainer, the reception to “Thick of It” has been a far cry from the success he experienced with past singles like “Holiday,” which garnered millions of streams and became an anthem for his fans. However, this latest release seems to have struck a different chord—one that resonates with disapproval.

While “Thick of It” has achieved solid streaming numbers, pulling in around 1.8 million views on YouTube and a playlist reach of nearly 11 million on Spotify, it’s the quality of the music that seems to be drawing mixed reviews. The track, which samples the Red Hot Chili Peppers’ iconic song “Snow,” pairs introspective lyrics about KSI’s rise to fame with a laid-back, melodic beat. Despite this formula, many fans and critics are left feeling underwhelmed, calling the song generic and uninspired.

Popular YouTuber and music reviewer Jon Denton labelled the track as “inoffensive” but also “passable,” noting that it doesn’t stand out in KSI’s otherwise diverse catalogue. Scru Face Jean, another notable music critic, echoed similar sentiments, describing the song as mediocre and suggesting that while it isn’t terrible, it certainly falls short of what many had hoped for.

Adding fuel to the fire is KSI’s ongoing feud with fellow YouTuber-turned-boxer Jake Paul. Never one to shy away from a jab, Paul took the opportunity to mock the song on social media, sarcastically claiming that the track made his elderly grandfather get up just to turn it off. Paul’s comment quickly went viral, amplifying the already growing wave of critique.

The Social Media Storm

Across platforms like TikTok and X (formerly Twitter), memes and jokes about “Thick of It” have been circulating at lightning speed. The track’s repetitiveness has become a common punchline, with users mocking its melody and lyrics. On TikTok, the song has been repurposed into viral trends poking fun at its lack of originality, further tarnishing its reception.

KSI is no stranger to internet drama, having weathered public scrutiny in various forms throughout his career, whether in his boxing matches, YouTube ventures, or previous music releases. Yet, with “Thick of It,” the backlash seems particularly personal. Many fans who previously supported KSI’s growth as an artist have now voiced their disappointment, and for someone as driven and success-oriented as KSI, this shift hasn’t gone unnoticed.

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TOPICS: Jake Paul KSI KSI Jake Paul KSI New song Olatunji Thick of It