Facebook redesigns, removes ‘Like’ button & number of ‘Likes’: Why?

Facebook has decided to drop the ‘like’ button from public pages to focus more on follows as part of its redesign. These public pages could be used by artists, public figures and brands. The redesigned Facebook Pages experience will make it simpler for public figures and content creators to create community relations and attain their business goals. This redesigned layout will make public pages “simpler and more intuitive.”

The social media company, in a blog post, said, “We are removing Likes and focusing on Followers to simplify the way people connect with their favourite Pages. Unlike Likes, Followers of a Page represent the people who can receive updates from Pages, which helps give public figures a strong indication of their fan base.”

Facebook has a new five-pronged growth strategy for India. Beginning with making it easier to steer users between personal profiles and pages.

They said, “We’ve redesigned the look and feel to be cleaner and more streamlined than before – including making it simple for people to see bios, posts and other important information.”

There will be a dedicated News Feed instead to discover and join conversations, follow different trends, connect with friends and get involved with fans.

Facebook said, “We are bringing the power of News Feed to Pages for the first time. Now Pages can discover and join conversations, follow trends, interact with peers and engage with fans. The dedicated News Feed will also suggest new connections – other public figures, Pages, Groups and trending content that a Page or public figure cares about.”

Another feature is bumping comments from public figures to the top of the comments section and it will make it possible for users to follow Pages from the comments and recommended posts, directly.

It introduced a text-based Q&A format for pages.

Some other changes include “updated task-based admin controls for Page admins, actionable insights and more relevant notifications, new safety and integrity features “to detect spammy content and impersonator accounts.”

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