Sauber and Alfa Romeo extend naming rights deal for next season

Alfa Romeo has agreed a deal to continue their arrangement with Sauber that gives them naming rights of the team for the 2021 Formula1 season which will see one of Formula 1’s most historic manufacturers remain in the championship next season.

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As part of the partnership extension, the team said the Alfa Romeo relationship with the Sauber Group would extend beyond the race track, with Sauber Engineering involved in the design, development and manufacturing of Alfa Romeo’s new Giulia GTA and GTAm models.“The extension of our relationship with Alfa Romeo is a true statement of intent from both parties,” said Alfa Romeo Team Principal Fred Vasseur. “In Sauber, Alfa Romeo found a committed, performance-driven partner to which they could entrust their brand.

“We are honoured to carry the heritage and past success of Alfa Romeo in our name. Both parties always intended for this relationship to bear fruit in the long term: we have laid some solid foundations in the last three season and we aim to reap the rewards of this work in 2021 and beyond.”

The deal somewhat takes over the burden of this season as Alfa Romeo have had a poor 2020 in Formula One. They currently sit eight in the constructor’s championship with 5 races remaining this season and are most probably expected to remain at the bottom, come the end of the season.