In a recent press interaction, Manchester City manager Pep Guardiola expressed concern over the escalating costs of attending the 2026 FIFA World Cup, highlighting how the tournament has shifted from an accessible global celebration to an expensive affair.
“A long, long time ago, the World Cup was a celebration for the joy of football,” Guardiola said. “Everyone around the world would travel to watch their country. But now we are in the modern times, it’s become so expensive.” He added that fans once traveled across continents affordably to support their teams, contrasting this with today’s realities. “Football is for the fans!” While acknowledging the need for sponsors to ensure sustainability, he underlined that supporters remain the key element of the game.
His comments come amid widespread backlash against 2026 World Cup pricing in the United States, Canada, and Mexico. FIFA has faced heavy criticism for final tickets reaching up to $8,860–$10,990 in premium tiers far exceeding Qatar 2022 levels along with group-stage prices that have risen significantly from initial bids.
As one of football’s most respected voices, his intervention adds weight to calls for more accessible pricing ahead of the expanded 48-team event.
His message resonates as the tournament approaches, reminding organizers that the beautiful game’s essence lies with its passionate fans.