Cricket broadcasting dynamics are set to change once more as Sony Networks India (SPNI) has signed a landmark seven-year agreement with New Zealand Cricket (NZC) which will exclusively broadcast all international matches taking place in the country to an Indian audience.
From May 1, 2024 through to April 30, 2031 this agreement makes a big shift in cricket broadcasting in India. Currently, the international cricket rights in New Zealand region are with Amazon Prime. Its tenure will come to an end this summer. When the Indian men’s team tours New Zealand in 2026-7 and 2030-31, then this link-up with SPNI promises to be a happy hunting ground.
NZC Chief Executive Scott Weenink touched on shared values and pointed out the consumer-cetric outlook that makes SPNI stand out from its peers. Weenink called it a delight.
Echoing Weenink, GM Commercial Chris Smith was clear on the need to tap into high-potential India market. With SPNI, he said, this is a prospect worth cultivating and promoting as though nurturing a long-term plant that will continue extending shade into the years ahead.
Recognizing the significance of the deal, SPNI’s Chief Revenue Officer – Distribution and International Business and Head of Sports Business, Rajesh Kaul, emphasized the network’s commitment to enhancing its sports portfolio and offering diverse content to Indian audiences.
SPNI’s digital rights in India will be shared with Amazon Prime for the 2024-25 and 2025-26 seasons, ensuring broader access to cricket enthusiasts across the country.
With marquee series lined up, including bilateral clashes against England, Sri Lanka, and Pakistan in 2024-25, as well as two pivotal series featuring the Indian men’s team in 2026-27 and 2030-31, SPNI aims to elevate the cricket viewing experience for Indian fans through its streaming platform Sony LIV.
