Royal Challengers Bangalore (RCB), an IPL squad, has announced a partnership with Viacom18, the competition’s digital rights provider.
The digital-first collaboration in this development will allow RCB supporters to watch interesting material during the team’s men’s and women’s T20 campaigns on JioCinema.
Users of JioCinema will have access to RCB’s original series, RCB Bold Diaries, RCB Insider, RCB Game Day, and RCB 12th Man, which feature team camaraderie and training practises with Virat Kohli, Faf du Plessis, Dinesh Karthik, Ellyse Perry, and Smriti Mandhana.
Rajesh Menon, Head & Vice President of Royal Challengers Bangalore, said, “At RCB, we value the power of digital and take great pride in being India’s most popular and most engaged sports team on digital platforms. Our continued belief in digital and Viacom18’s unprecedented offerings through JioCinema form a synergy that will transform the landscape of sports viewing and elevate the way we interact with fans.”
Speaking on the development, Viacom18 Head of Strategy and Partnerships Hursh Shrivastava, “We aim to be a one-stop shop for cricket fans by giving them a whole new perspective for all things TATA IPL through our digital proposition on JioCinema.”
“Royal Challengers Bangalore are one of the top-most digitally engaged cricket teams in the world and this partnership will strengthen their position further by taking their content to a wider audience through JioCinema.”
