Adidas, the newly appointed kit manufacturer for the Indian cricket team, has created a buzz among cricket fans by releasing glimpses of the upcoming kit. The team, led by Rohit Sharma, will sport this new jersey during their highly anticipated clash against Australia in the upcoming World Test Championship. As the match is just a week away, it can be expected that Adidas will unveil the kit very soon.
The Board of Control for Cricket in India (BCCI) has inked a significant deal with Adidas for a five-year partnership that will extend till 2028. The deal is reported to be worth around 350 crores over the course of five years. This collaboration comes after the temporary sponsorship arrangement with Killer, which took over after MPL exited the kit sponsorship deal. The new Adidas jerseys will be worn by the Indian cricket team across all formats, including men’s, women’s, and age-group cricket.
BCCI Secretary Jay Shah expressed his enthusiasm about the partnership, stating, “We are committed to growing the game of cricket and are thrilled to partner with one of the world’s leading sportswear brands, Adidas, in this journey. With their illustrious sporting legacy, exceptional product range, and extensive global presence, Adidas will play a crucial role in enhancing the performance and future success of various Indian cricket categories.”
Adidas CEO Bjørn Gulden also shared his excitement about the collaboration, particularly with the iconic Indian cricket team. He emphasized the importance of cricket in India and their commitment to invest in the sport, saying, “We are proud to partner with BCCI and Team India, the most iconic team in India. Cricket is the most significant sport in the country, and it is crucial for us to have a visible presence and invest in it. We couldn’t have found a better partner than BCCI. I believe India will be the fastest-growing sports market in the coming decades. We are fully committed to supporting our team and becoming the top sports brand in India.”
Cricket enthusiasts eagerly await the official launch of the new Adidas cricket jersey, which is expected to capture the essence of the Indian team’s spirit and evoke excitement among fans. The partnership between BCCI and Adidas holds the promise of further elevating the game of cricket in India and ensuring that the players step onto the field with pride and confidence, clad in high-quality and stylish attire.