Image courtesy: bcci/ Twitter
Board of Control for Cricket in India (BCCI) Secretary, Jay Shah, took to Twitter to confirm that Adidas, the renowned global sportswear brand, has become the new official kit sponsor of the Indian cricket team. The news has sent waves of anticipation and excitement among fans and players.
The association between Adidas and the Indian cricket team marks a significant milestone in the country’s cricketing history. As a leading sportswear brand known for its commitment to innovation and performance, Adidas is set to provide the Indian cricket team with amazing kits. They are expected to wear this Adidas kits in the upcoming ODI World Cup as well which will be played later this year.
The decision to partner with Adidas was made after careful consideration by the BCCI, with a focus on selecting a brand that aligns with the team’s vision and values. Adidas has a strong track record of supporting athletes and teams across various sports.
With this new partnership, the Indian cricket team will join the ranks of other prominent cricketing nations that have established associations with leading sportswear brands.
I'm pleased to announce @BCCI's partnership with @adidas as a kit sponsor. We are committed to growing the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands. Welcome aboard, @adidas
— Jay Shah (@JayShah) May 22, 2023