Myntra, the fashion arm of Flipkart, recently welcomed the British brand Next onto its e-commerce platform, which coincided with the company’s official re-entry into the Indian market.
This is due to the fact that the fashion retailer intends to bring international names to the Indian market.
According to Jayanti Ganguly, who is in charge of the business from International Brands at Myntra, the assortment of international brands is fast expanding on the site as a result of an increase in customer demand for high-quality and traditional wardrobe staples.
Ganguly expressed his excitement about the partnership, saying, “We are excited to join forces with NEXT, one of the UK’s legacy fashion brands, and enable their pursuit in augmenting their reach in India.”
In India, Myntra works with more than 400 different international companies. The shop said in December 2022 that its selection of foreign brands had increased by more than sixty percent over the course of the previous two years.
Myntra’s app and all of its social media accounts will be included in the marketing efforts that are being undertaken in preparation for the debut of the brand on the e-commerce platform. Additionally, Next will provide a dedicated online brand store (OBS), which will assist customers in gaining a more streamlined understanding of the products and services provided by the brand.
A further enhancement would be the provision of a total of 500 stock-keeping units for both male and female employees.
In India, the company Myntra, which is a subsidiary of the Flipkart group, provides customers with access to more than 6,000 different fashion and lifestyle brands. Some of these brands include H&M, Levis, the United States Polo Association, Tommy Hilfiger, MANGO, Forever 21, Marks and Spencer, W, Biba, Nike, and Adidas, among others.