Image source: Team-BHP
The offer, which was initially supposed to end on July 31st, has now been extended until August 31st. The Speed 400 and the Scrambler 400 X now cost Rs 2.24 lakh and Rs 2.54 lakh, respectively, (ex-showroom, Delhi), due to this discount.
Triumph is celebrating the milestone of selling 50,000 units of these particular models by offering a promotional discount of Rs 10,000 on its 400cc versions. Exports to more than 50 countries are included in the stated number of sales units. Triumph and Harley-Davidson have introduced more affordable bikes to capitalize on the significant increase in the high-end motorbike industry in India.
The recent introduction of the Royal Enfield Guerrilla 450, which is now a serious rival for the Triumph Speed 400 and is available at an initial price of Rs 2.39 lakh (ex-showroom, Chennai), might have had an impact on the decision to extend the discount period.
The partnership’s success extends beyond sales performance, as Bajaj Auto strategically increased Triumph’s dealer network in India from 15 to 100 stores in a single year, making Triumph bikes more accessible to enthusiasts in over 70 locations across the nation. This rapid growth not only increases brand visibility but also improves customer after-sales support.
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