Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, reported a total of 459,805 units sold in November 2024, marking a slight year-on-year (YoY) decline of 6.36% compared to November 2023, when 491,050 units were sold. The company’s motorcycle segment accounted for 425,856 units, while scooters contributed 33,949 units.
Despite the YoY dip, Hero MotoCorp has shown remarkable growth in certain segments, particularly in the global market, where sales surged by 36%, reflecting strong international demand. In the festive period spanning 32 days from Navratri, Hero recorded its highest-ever retail sales, with over 15.98 lakh units sold, achieving a 13% growth compared to the previous year’s festive season.
VIDA, Hero MotoCorp’s electric vehicle brand, continued to perform well, with increased retail sales and market share growth. The ongoing expansion of the VIDA network through Hero Premia and Hero 2.0 outlets has also contributed to this momentum. Additionally, the Harley-Davidson X440 reached over 2,800 units sold, showcasing strong brand appeal.
At EICMA 2024, Hero unveiled several new models, including the Xpulse 210, Xtreme 250R, Karizma XMR 250 motorcycles, and the VIDA Z electric scooter, catering to a wide range of customer preferences.
Looking ahead, Hero MotoCorp remains optimistic, driven by favourable economic indicators and improving customer sentiment. The company also launched the Hero For Startups (HFS) program, aimed at fostering innovation in the automotive industry.
Sales Overview for November 2024:
- Motorcycles: 425,856 units (down 3.5% YoY)
- Scooters: 33,949 units (down 31.8% YoY)
- Domestic: 439,777 units (down 7.7% YoY)
- Exports: 20,028 units (up 35.3% YoY)
