KDDI launches “Povo Data Oasis” program to boost store visits
According to KDDI President and CEO Makoto Takahashi, users do not need to make a purchase to benefit from this data restoration. Instead, by simply opening the "povo" app while in-store, the system will utilize GPS and other location technologies to confirm their presence and grant the data allocation. Takahashi emphasized that this initiative aims to encourage more customers to visit Lawson stores, integrating digital rewards with physical shopping experiences.