Image Credits: www.asahi.com
KDDI announced on September 18, 2024, its plans to introduce a new initiative called “povo Data Oasis,” set to roll out by the end of the year. This program will allow users of KDDI’s “povo” mobile service to restore 100MB of data capacity each time they visit a Lawson convenience store, with a maximum of 10 visits per month, totaling up to 1GB.
According to KDDI President and CEO Makoto Takahashi, users do not need to make a purchase to benefit from this data restoration. Instead, by simply opening the “povo” app while in-store, the system will utilize GPS and other location technologies to confirm their presence and grant the data allocation. Takahashi emphasized that this initiative aims to encourage more customers to visit Lawson stores, integrating digital rewards with physical shopping experiences.
This service is part of a broader collaboration between KDDI, Mitsubishi Corporation, and Lawson, reflecting a significant shift towards blending technology with traditional retail. KDDI and Mitsubishi each hold a 50% stake in Lawson, and they are working together to create what they term “Real x Tech LAWSON,” a concept for the “convenience store of the future.”
The first of these innovative stores is slated to open in spring 2025 at Takanawa Gateway, which will also serve as the new headquarters for KDDI. The futuristic store design includes features such as smartphone registers, allowing customers to complete transactions simply by scanning products with their smartphones, eliminating the need to wait in line. The integration of robots and delivery drones aims to enhance operational efficiency and provide ultra-short delivery services.
Lawson’s CEO, Sadanobu Takemasu, outlined plans to significantly streamline store operations by 2030, envisioning a scenario where one employee can effectively manage store activities with the help of digital tools and automation. The company is also exploring the introduction of cooking robots to further innovate its service offerings.
As part of a comprehensive overhaul, Lawson intends to revamp its headquarters and store systems by fiscal 2028, underscoring the importance of these partnerships with KDDI and Mitsubishi Corporation in achieving its future goals.