“What’s Going On, Tim Cook?”: Elon Musk asks Tim Cook after Apple stops ads on Twitter

Earlier in November, Musk said that Twitter had experienced a “huge” decline in revenue and attributed it to pressure from activist organisations on advertisers.

Advertisement

Billionaire Elon Musk said in a post on Monday that Twitter advertising by Apple Inc. has largely stopped.

Requests for comment from Apple and Twitter did not immediately receive a response.

“Apple has mostly stopped advertising on Twitter. Do they hate free speech in America?” Elon Musk tweeted. “What’s going on here @tim_cook?”

Earlier in November, Musk claimed that Twitter had experienced a “massive” decline in revenue and attributed it to pressure from activist groups on advertisers.

Since Musk completed his purchase, a number of businesses, including General Mills Inc. and luxury automaker Audi of America, have stopped running paid advertisements on Twitter, and General Motors Co. announced that it had temporarily stopped doing so.

According to ad monitoring company Pathmatics, Apple spent an estimated $131,600 on Twitter advertisements between November 10 and November 16, down from $220,800 between October 16 and October 22, the week before Musk concluded the Twitter acquisition.