Tesla offers $1000 incentive amid winter car sales slump

Elon Musk, the CEO of Tesla, recently took to Twitter to announce a new incentive for potential car buyers. In a tweet, he mentioned that since most people prefer not to purchase cars during the winter season, Tesla is providing a $1000 incentive to encourage purchases.

This situation highlights a common challenge in manufacturing: while factories thrive on continuous production for efficiency, consumer demand tends to fluctuate with the seasons.


Sales of electric vehicles (EVs) have seen a notable decline in recent times. This decline is particularly evident during the winter months, where electric vehicles often face reduced range.

The decrease in range during winter can be attributed to two main factors. Firstly, cold temperatures increase the internal resistance of the battery, making it less efficient. Secondly, the use of heating systems in vehicles during cold weather further contributes to decreased range. Heating systems, along with heated seats, consume a significant amount of energy, which ultimately reduces the overall range of the vehicle.