{"id":94300,"date":"2025-10-01T01:54:53","date_gmt":"2025-10-01T05:54:53","guid":{"rendered":"https:\/\/www.businessupturn.com\/usa\/?p=94300"},"modified":"2025-11-01T02:01:09","modified_gmt":"2025-11-01T06:01:09","slug":"will-taylor-swift-not-perform-at-superbowl-halftime-show","status":"publish","type":"post","link":"https:\/\/www.businessupturn.com\/usa\/will-taylor-swift-not-perform-at-superbowl-halftime-show\/94300\/","title":{"rendered":"Will Taylor Swift Not Perform At Superbowl Halftime Show?"},"content":{"rendered":"<p>Ever since Taylor Swift started dating Kansas City Chiefs star <strong>Travis Kelce<\/strong>, she\u2019s become a regular face at NFL games. Cameras instantly turn toward her whenever she\u2019s spotted cheering from the stands, often stealing the spotlight from the field itself. With her strong presence throughout the season, many fans began to wonder if Taylor would take over the <strong>Super Bowl 60 Halftime Show<\/strong> \u2014 a rumor that grew louder in recent months. But now, reports suggest that the deal between her team and the NFL has fallen apart, and here\u2019s why.<\/p>\n<p>According to a report from <strong>Rob Shuter\u2019s Substack<\/strong>, Taylor Swift was very interested in performing at the Super Bowl. However, she reportedly had one major condition \u2014 she wanted to <strong>own the rights to her performance<\/strong> and secure <strong>promotional slots<\/strong> for her own projects. The demand wasn\u2019t up for negotiation, as Taylor has been very vocal about controlling her creative work since her public dispute over her master recordings. The NFL, however, <strong>refused to meet those terms<\/strong>, which led to the talks breaking down.<\/p>\n<p>Traditionally, the <strong>NFL doesn\u2019t pay halftime performers<\/strong>. The league covers the cost of production, which often runs into millions of dollars, while the artists gain massive global exposure \u2014 more than 100 million people tune in to watch every year. For most performers, that visibility is payment enough. But for Taylor Swift, who\u2019s already at the top of her career with her record-breaking <strong>Eras Tour<\/strong>, exposure isn\u2019t something she needs. An insider explained it simply: \u201cShe wanted a deal that reflected her value. Without that, she wasn\u2019t going to move forward.\u201d<\/p>\n<p>When asked earlier this year about Taylor possibly headlining the show, NFL Commissioner <strong>Roger Goodell<\/strong> praised her, calling her \u201ca special, special talent,\u201d but avoided confirming anything. His \u201cmaybe\u201d response gave fans hope for months. But with Taylor reportedly stepping away, it looks like those hopes are over \u2014 at least for now.<\/p>\n<p>The official announcement about the 2026 <strong>Super Bowl Halftime Show<\/strong> lineup is expected to be made during the Packers\u2013Cowboys game broadcast. The event is set to take place on <strong>February 8, 2026<\/strong>, at <strong>Levi\u2019s Stadium<\/strong> in Santa Clara, California. Other names that were in the running included <strong>Adele, Miley Cyrus, Drake, Metallica, Post Malone,<\/strong> and <strong>BTS<\/strong>. However, it\u2019s now been confirmed that <strong>Bad Bunny<\/strong> will headline the 2026 halftime show \u2014 a major moment for both Latin music and global pop culture.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever since Taylor Swift started dating Kansas City Chiefs star Travis Kelce, she\u2019s become a regular face at NFL games\u2026.<\/p>\n","protected":false},"author":294,"featured_media":94301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[138],"class_list":["post-94300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrity-news","tag-taylor-swift"],"reading_time":"3 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/94300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/users\/294"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/comments?post=94300"}],"version-history":[{"count":0,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/94300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media\/94301"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media?parent=94300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/categories?post=94300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/tags?post=94300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}