{"id":92851,"date":"2025-10-22T17:46:13","date_gmt":"2025-10-22T21:46:13","guid":{"rendered":"https:\/\/www.businessupturn.com\/usa\/?p=92851"},"modified":"2025-10-22T17:46:13","modified_gmt":"2025-10-22T21:46:13","slug":"how-munisha-khatwani-34","status":"publish","type":"post","link":"https:\/\/www.businessupturn.com\/usa\/how-munisha-khatwani-34\/92851\/","title":{"rendered":"How Munisha Khatwani and Michelle Santagate Built Two Contrasting Tarot Empires in the Digital Age"},"content":{"rendered":"
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The Business of Intuition: How Munisha Khatwani and Michelle Santagate Built Two Contrasting Tarot Empires in the Digital Age<\/h3>\n

Tarot has evolved far beyond candle-lit corners and crystal shops. In 2025, it\u2019s a thriving digital economy \u2014 powered by creators who blend intuition with entrepreneurship. Among the world\u2019s top spiritual influencers, Munisha Khatwani<\/strong> and Michelle Santagate<\/strong> stand out as business-savvy visionaries who\u2019ve transformed tarot reading into scalable, global enterprises. Their journeys showcase how authenticity, branding, and innovation can turn an age-old mystical art into a modern income engine.<\/p>\n

This feature dives deep into the Munisha Khatwani business model<\/strong> and the Michelle Santagate tarot business<\/strong> \u2014 exploring how each influencer monetizes their expertise, reaches global audiences, and builds sustainable spiritual brands.<\/p>\n

\n
\n<\/div>\n

The rise of spiritual entrepreneurship in the digital age<\/h2>\n

In the 2010s, tarot was largely considered a niche passion. But by the 2020s, the rise of online spirituality, creator monetization platforms, and remote work opportunities transformed it into a full-fledged business category. The digital tarot economy<\/strong> now spans YouTube, Patreon, e-learning platforms, and retreats.<\/p>\n

Creators like Khatwani and Santagate exemplify this new wave of spiritual entrepreneurship 2025<\/strong>, where monetization meets mindfulness. Their businesses operate much like startups \u2014 complete with brand strategies, client pipelines, diversified products, and global scalability.<\/p>\n

While both share a love for tarot, their business models differ sharply: Munisha thrives on celebrity authority and media exposure, while Michelle leads with educational content, digital scalability, and community mentorship.<\/p>\n

\n
\n<\/div>\n

Munisha Khatwani\u2019s business blueprint \u2014 turning Bollywood energy into tarot branding<\/h2>\n

In India, Munisha Khatwani<\/strong> is synonymous with modern tarot. Known for her magnetic presence and TV appearances, she has successfully blended entertainment and spirituality to create a premium brand. Her Munisha Khatwani business model<\/strong> revolves around personal branding, media credibility, and diversified spiritual offerings.<\/p>\n

Her key income pillars include private tarot readings<\/strong>, celebrity consultations<\/strong>, and workshops<\/strong> tailored for aspiring readers. With India\u2019s fast-growing spiritual economy, Munisha occupies a unique niche \u2014 offering tarot not just as guidance but as a lifestyle enhancement tool for urban professionals and celebrities alike.<\/p>\n

Her premium positioning allows for higher pricing tiers, supported by her reputation as both a media personality and a credible spiritual advisor. Whether it\u2019s one-on-one readings, televised segments, or digital collaborations, Munisha monetizes trust through consistent visibility and brand recall.<\/p>\n

Diversification beyond readings \u2014 workshops, courses, and celebrity influence<\/h3>\n

What makes Munisha\u2019s tarot brand truly scalable is her diversified revenue model<\/strong>. Beyond readings, she offers tarot workshops, mentorship courses, and digital learning experiences. Her approach mirrors a hybrid coaching model \u2014 part consultation, part personal development.<\/p>\n

She also capitalizes on her celebrity network<\/strong> and brand partnerships. From collaborating with wellness platforms to hosting spiritual retreats, her influence spans multiple verticals. This cross-platform engagement helps her reach audiences beyond India, establishing her as a global tarot authority.<\/p>\n

Her workshops often serve as both educational experiences and brand amplifiers, drawing participants into her premium ecosystem. By integrating personal charisma with structured programs, Munisha converts her media fame into recurring business opportunities \u2014 a hallmark of smart online tarot business strategies<\/strong>.<\/p>\n

\n
\n<\/div>\n

Michelle Santagate\u2019s digital-first tarot empire \u2014 blending psychology and soul commerce<\/h2>\n

Across the globe, Michelle Santagate<\/strong> represents the Western face of the modern tarot entrepreneur. Her approach is deeply digital \u2014 blending spirituality, psychology, and business coaching into a cohesive ecosystem. The Michelle Santagate tarot business<\/strong> runs on content-driven education and scalable online offerings.<\/p>\n

Her brand thrives on authenticity and empowerment. Instead of relying on celebrity clientele, Michelle positions herself as a mentor and teacher to thousands of aspiring readers and healers through online platforms. Her income streams are diverse \u2014 spanning online courses<\/strong>, coaching programs<\/strong>, brand merchandise<\/strong>, and digital membership communities<\/strong>.<\/p>\n

Michelle\u2019s Western-market positioning emphasizes transparency and accessibility. By creating structured digital programs and membership tiers, she ensures recurring revenue while maintaining strong community engagement. Her business reflects the global trend of monetizing emotional wellness through digital-first experiences.<\/p>\n

Monetizing authenticity \u2014 the digital course and membership ecosystem<\/h3>\n

Michelle\u2019s monetization model is a masterclass in turning content into commerce. Her digital courses, such as beginner-to-master tarot programs, generate steady income while positioning her as a thought leader in the online tarot business strategies<\/strong> space.<\/p>\n

Through memberships and mentorship communities, she has created a subscription-based ecosystem<\/strong> where users not only learn but also network and grow. This structure transforms spiritual learning into a SaaS-like model \u2014 where value compounds monthly.<\/p>\n

Her authenticity and relatability serve as marketing tools in themselves. Michelle\u2019s YouTube videos, podcasts, and online workshops function as both brand awareness channels and lead-generation funnels, seamlessly integrating her marketing and sales efforts.<\/p>\n

\n
\n<\/div>\n

East meets West \u2014 contrasting client models and revenue psychology<\/h2>\n

Though Munisha and Michelle share similar goals \u2014 spiritual empowerment and financial sustainability \u2014 their audiences and pricing psychologies couldn\u2019t be more different. Munisha\u2019s clientele is largely India-centric and celebrity-oriented<\/strong>, while Michelle caters to a Western audience focused on self-development and entrepreneurship<\/strong>.<\/p>\n

Munisha\u2019s business relies on exclusivity and personalized attention. Her offerings are high-touch and experience-based \u2014 ideal for clients seeking prestige, privacy, and one-on-one connection. Michelle, on the other hand, builds inclusivity through scalability \u2014 offering tiered access to her wisdom via online programs.<\/p>\n

From a financial perspective, Munisha\u2019s model favors high-value, lower-volume engagements, while Michelle\u2019s focuses on lower-price, high-volume scalability \u2014 two distinct yet equally profitable models within the digital tarot economy<\/strong>.<\/p>\n

Cultural branding as a business strategy<\/h3>\n

Culture plays a pivotal role in both their monetization strategies. Munisha\u2019s Bollywood-influenced branding emphasizes glamour and aspirational spirituality, resonating deeply with India\u2019s upwardly mobile middle class. Her persona aligns with the idea of combining fate, fame, and fortune \u2014 a narrative that sells well in South Asia.<\/p>\n

Michelle\u2019s brand, conversely, channels Western values of self-growth and empowerment. Her content often merges tarot with mental wellness and manifestation, tapping into the booming self-help and holistic education sectors.<\/p>\n

Both have mastered cultural branding as a business strategy<\/strong>, proving that spirituality, when localized, becomes not just relatable \u2014 but profitable.<\/p>\n

\n
\n<\/div>\n

The global expansion factor \u2014 how both reach audiences beyond borders<\/h2>\n

The globalization of digital spirituality has allowed both influencers to reach audiences worldwide. Through Instagram Lives, Zoom readings, and global workshops, Munisha and Michelle transcend geographical limits.<\/p>\n

Munisha\u2019s YouTube presence and digital consultations have attracted clients across the Middle East, U.S., and Southeast Asia, while Michelle\u2019s international programs attract students from Canada to Australia.<\/p>\n

Their success highlights how the digital tarot economy<\/strong> thrives on accessibility \u2014 where location no longer restricts opportunity. The rise of remote mentorships, virtual readings, and cross-border spiritual collaborations has democratized the tarot space entirely.<\/p>\n

The invisible revenue stream \u2014 community trust as currency<\/h3>\n

Both influencers prove that the real currency in spirituality is trust<\/strong>. Their success stems not just from their skills but from their ability to create emotional resonance with followers.<\/p>\n

This trust acts as an invisible revenue stream \u2014 leading to higher conversion rates, brand loyalty, and long-term income stability. Whether through consistent storytelling, transparency, or meaningful engagement, Munisha and Michelle have mastered the art of turning authenticity into profitability.<\/p>\n

\n
\n<\/div>\n

Lessons for modern creators \u2014 what their models teach about passion and profit<\/h2>\n

Aspiring tarot readers and digital entrepreneurs can learn valuable lessons from both women. Munisha Khatwani\u2019s business model<\/strong> demonstrates the power of leveraging media and branding to command premium pricing. Michelle Santagate\u2019s tarot business<\/strong> showcases how education and digital scalability can create sustainable recurring revenue.<\/p>\n

Their contrasting strategies reveal that there\u2019s no single \u201ccorrect\u201d way to monetize intuition \u2014 success depends on understanding your audience, packaging your expertise, and adapting to the evolving digital landscape.<\/p>\n

\n
\n<\/div>\n

A unique angle \u2014 the future of tarot as a scalable creator economy<\/h2>\n

Looking ahead, tarot is evolving into a micro-creator economy<\/strong>. The next generation of readers won\u2019t just offer readings; they\u2019ll build digital ecosystems with subscription models, courses, and collaborative brands \u2014 much like SaaS startups.<\/p>\n

Both Munisha and Michelle exemplify this transition. Munisha\u2019s hybrid model \u2014 combining fame with mentorship \u2014 mirrors influencer-led enterprises, while Michelle\u2019s course-driven strategy resembles digital education companies. Together, they highlight how tarot is becoming an innovative blend of art, business, and community.<\/p>\n

As more creators embrace spiritual entrepreneurship 2025<\/strong>, the line between passion and profession will continue to blur. The result? A global movement where intuition is not only honored but monetized intelligently.<\/p>\n

\n
\n<\/div>\n

Conclusion<\/h3>\n

The stories of Munisha Khatwani and Michelle Santagate illuminate the diverse possibilities within the digital tarot space. One commands attention through celebrity branding and exclusivity; the other scales authenticity through education and communi<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\n

Tarot has evolved far beyond candle-lit corners and crystal shops. In 2025, it\u2019s a thriving digital economy \u2014 powered by creators who blend intuition with entrepreneurship. Among the world\u2019s top spiritual influencers, Munisha Khatwani<\/strong> and Michelle Santagate<\/strong> stand out as business-savvy visionaries who\u2019ve transformed tarot reading into scalable, global enterprises. Their journeys showcase how authenticity, branding, and innovation can turn an age-old mystical art into a modern income engine.<\/p>\n

This feature dives deep into the Munisha Khatwani business model<\/strong> and the Michelle Santagate tarot business<\/strong> \u2014 exploring how each influencer monetizes their expertise, reaches global audiences, and builds sustainable spiritual brands.<\/p>\n

\n
\n<\/div>\n

The rise of spiritual entrepreneurship in the digital age<\/h2>\n

In the 2010s, tarot was largely considered a niche passion. But by the 2020s, the rise of online spirituality, creator monetization platforms, and remote work opportunities transformed it into a full-fledged business category. The digital tarot economy<\/strong> now spans YouTube, Patreon, e-learning platforms, and retreats.<\/p>\n

Creators like Khatwani and Santagate exemplify this new wave of spiritual entrepreneurship 2025<\/strong>, where monetization meets mindfulness. Their businesses operate much like startups \u2014 complete with brand strategies, client pipelines, diversified products, and global scalability.<\/p>\n

While both share a love for tarot, their business models differ sharply: Munisha thrives on celebrity authority and media exposure, while Michelle leads with educational content, digital scalability, and community mentorship.<\/p>\n

\n
\n<\/div>\n

Munisha Khatwani\u2019s business blueprint \u2014 turning Bollywood energy into tarot branding<\/h2>\n

In India, Munisha Khatwani<\/strong> is synonymous with modern tarot. Known for her magnetic presence and TV appearances, she has successfully blended entertainment and spirituality to create a premium brand. Her Munisha Khatwani business model<\/strong> revolves around personal branding, media credibility, and diversified spiritual offerings.<\/p>\n

Her key income pillars include private tarot readings<\/strong>, celebrity consultations<\/strong>, and workshops<\/strong> tailored for aspiring readers. With India\u2019s fast-growing spiritual economy, Munisha occupies a unique niche \u2014 offering tarot not just as guidance but as a lifestyle enhancement tool for urban professionals and celebrities alike.<\/p>\n

Her premium positioning allows for higher pricing tiers, supported by her reputation as both a media personality and a credible spiritual advisor. Whether it\u2019s one-on-one readings, televised segments, or digital collaborations, Munisha monetizes trust through consistent visibility and brand recall.<\/p>\n

Diversification beyond readings \u2014 workshops, courses, and celebrity influence<\/h3>\n

What makes Munisha\u2019s tarot brand truly scalable is her diversified revenue model<\/strong>. Beyond readings, she offers tarot workshops, mentorship courses, and digital learning experiences. Her approach mirrors a hybrid coaching model \u2014 part consultation, part personal development.<\/p>\n

She also capitalizes on her celebrity network<\/strong> and brand partnerships. From collaborating with wellness platforms to hosting spiritual retreats, her influence spans multiple verticals. This cross-platform engagement helps her reach audiences beyond India, establishing her as a global tarot authority.<\/p>\n

Her workshops often serve as both educational experiences and brand amplifiers, drawing participants into her premium ecosystem. By integrating personal charisma with structured programs, Munisha converts her media fame into recurring business opportunities \u2014 a hallmark of smart online tarot business strategies<\/strong>.<\/p>\n

\n
\n<\/div>\n

Michelle Santagate\u2019s digital-first tarot empire \u2014 blending psychology and soul commerce<\/h2>\n

Across the globe, Michelle Santagate<\/strong> represents the Western face of the modern tarot entrepreneur. Her approach is deeply digital \u2014 blending spirituality, psychology, and business coaching into a cohesive ecosystem. The Michelle Santagate tarot business<\/strong> runs on content-driven education and scalable online offerings.<\/p>\n

Her brand thrives on authenticity and empowerment. Instead of relying on celebrity clientele, Michelle positions herself as a mentor and teacher to thousands of aspiring readers and healers through online platforms. Her income streams are diverse \u2014 spanning online courses<\/strong>, coaching programs<\/strong>, brand merchandise<\/strong>, and digital membership communities<\/strong>.<\/p>\n

Michelle\u2019s Western-market positioning emphasizes transparency and accessibility. By creating structured digital programs and membership tiers, she ensures recurring revenue while maintaining strong community engagement. Her business reflects the global trend of monetizing emotional wellness through digital-first experiences.<\/p>\n

Monetizing authenticity \u2014 the digital course and membership ecosystem<\/h3>\n

Michelle\u2019s monetization model is a masterclass in turning content into commerce. Her digital courses, such as beginner-to-master tarot programs, generate steady income while positioning her as a thought leader in the online tarot business strategies<\/strong> space.<\/p>\n

Through memberships and mentorship communities, she has created a subscription-based ecosystem<\/strong> where users not only learn but also network and grow. This structure transforms spiritual learning into a SaaS-like model \u2014 where value compounds monthly.<\/p>\n

\"Michelle<\/p>\n

Her authenticity and relatability serve as marketing tools in themselves. Michelle\u2019s YouTube videos, podcasts, and online workshops function as both brand awareness channels and lead-generation funnels, seamlessly integrating her marketing and sales efforts.<\/p>\n

\n
\n<\/div>\n

East meets West \u2014 contrasting client models and revenue psychology<\/h2>\n

Though Munisha and Michelle share similar goals \u2014 spiritual empowerment and financial sustainability \u2014 their audiences and pricing psychologies couldn\u2019t be more different. Munisha\u2019s clientele is largely India-centric and celebrity-oriented<\/strong>, while Michelle caters to a Western audience focused on self-development and entrepreneurship<\/strong>.<\/p>\n

Munisha\u2019s business relies on exclusivity and personalized attention. Her offerings are high-touch and experience-based \u2014 ideal for clients seeking prestige, privacy, and one-on-one connection. Michelle, on the other hand, builds inclusivity through scalability \u2014 offering tiered access to her wisdom via online programs.<\/p>\n

From a financial perspective, Munisha\u2019s model favors high-value, lower-volume engagements, while Michelle\u2019s focuses on lower-price, high-volume scalability \u2014 two distinct yet equally profitable models within the digital tarot economy<\/strong>.<\/p>\n

Cultural branding as a business strategy<\/h3>\n

Culture plays a pivotal role in both their monetization strategies. Munisha\u2019s Bollywood-influenced branding emphasizes glamour and aspirational spirituality, resonating deeply with India\u2019s upwardly mobile middle class. Her persona aligns with the idea of combining fate, fame, and fortune \u2014 a narrative that sells well in South Asia.<\/p>\n

Michelle\u2019s brand, conversely, channels Western values of self-growth and empowerment. Her content often merges tarot with mental wellness and manifestation, tapping into the booming self-help and holistic education sectors.<\/p>\n

Both have mastered cultural branding as a business strategy<\/strong>, proving that spirituality, when localized, becomes not just relatable \u2014 but profitable.<\/p>\n

\n
\n<\/div>\n

The global expansion factor \u2014 how both reach audiences beyond borders<\/h2>\n

The globalization of digital spirituality has allowed both influencers to reach audiences worldwide. Through Instagram Lives, Zoom readings, and global workshops, Munisha and Michelle transcend geographical limits.<\/p>\n

Munisha\u2019s YouTube presence and digital consultations have attracted clients across the Middle East, U.S., and Southeast Asia, while Michelle\u2019s international programs attract students from Canada to Australia.<\/p>\n

Their success highlights how the digital tarot economy<\/strong> thrives on accessibility \u2014 where location no longer restricts opportunity. The rise of remote mentorships, virtual readings, and cross-border spiritual collaborations has democratized the tarot space entirely.<\/p>\n

The invisible revenue stream \u2014 community trust as currency<\/h3>\n

Both influencers prove that the real currency in spirituality is trust<\/strong>. Their success stems not just from their skills but from their ability to create emotional resonance with followers.<\/p>\n

This trust acts as an invisible revenue stream \u2014 leading to higher conversion rates, brand loyalty, and long-term income stability. Whether through consistent storytelling, transparency, or meaningful engagement, Munisha and Michelle have mastered the art of turning authenticity into profitability.<\/p>\n

\n
\n<\/div>\n

Lessons for modern creators \u2014 what their models teach about passion and profit<\/h2>\n

Aspiring tarot readers and digital entrepreneurs can learn valuable lessons from both women. Munisha Khatwani\u2019s business model<\/strong> demonstrates the power of leveraging media and branding to command premium pricing. Michelle Santagate\u2019s tarot business<\/strong> showcases how education and digital scalability can create sustainable recurring revenue.<\/p>\n

Their contrasting strategies reveal that there\u2019s no single \u201ccorrect\u201d way to monetize intuition \u2014 success depends on understanding your audience, packaging your expertise, and adapting to the evolving digital landscape.<\/p>\n

\n
\n<\/div>\n

A unique angle \u2014 the future of tarot as a scalable creator economy<\/h2>\n

Looking ahead, tarot is evolving into a micro-creator economy<\/strong>. The next generation of readers won\u2019t just offer readings; they\u2019ll build digital ecosystems with subscription models, courses, and collaborative brands \u2014 much like SaaS startups.<\/p>\n

Both Munisha and Michelle exemplify this transition. Munisha\u2019s hybrid model \u2014 combining fame with mentorship \u2014 mirrors influencer-led enterprises, while Michelle\u2019s course-driven strategy resembles digital education companies. Together, they highlight how tarot is becoming an innovative blend of art, business, and community.<\/p>\n

As more creators embrace spiritual entrepreneurship 2025<\/strong>, the line between passion and profession will continue to blur. The result? A global movement where intuition is not only honored but monetized intelligently.<\/p>\n

This article has been curated for informational and educational purposes related to tarot readers and the business aspects of spiritual entrepreneurship. Business Upturn makes no representations or warranties regarding the accuracy, completeness, or reliability of the information\u00a0provided.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

This feature dives deep into the Munisha Khatwani business model and the Michelle Santagate tarot business \u2014 exploring how each influencer monetizes their expertise, reaches global audiences, and builds sustainable spiritual brands.<\/p>\n","protected":false},"author":387,"featured_media":92852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[33183,33205,33201,33188,33213,33184,33191,33176,33190,33202,33181,33192,33208,33177,33206,33194,33211,33180,33185,33210,33212,33179,33189,33215,33197,33199,33175,33198,33182,33209,33216,33186,33195,33203,33207,33193,33196,33204,33214,33178,33200,33187],"class_list":["post-92851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-alina-alive","tag-alina-spar","tag-amber-choisella","tag-angie-banicki","tag-annas-tarot","tag-avalon-cameron","tag-benebell-wen","tag-biddy-tarot-brigit-esselmont","tag-carrie-mallon","tag-chris-corsini","tag-chris-anne-donnelly","tag-claire-goodchild","tag-cosmic-lady-six","tag-ethony-dawn","tag-francesca-fennell","tag-intuitive-tarot-by-nicholas","tag-jess-rollar","tag-kelly-ann-maddox","tag-kimberley-moon","tag-krystal-banner","tag-lady-of-the-unknown-oracle","tag-lisa-papez-supportive-tarot","tag-liz-worth","tag-luna-the-intuitive-witch","tag-madi-murphy","tag-moonlight-guidance","tag-munisha-khatwani","tag-mystic-rainn","tag-nicholas-ashbaugh","tag-rachel-true","tag-sasha-bonasin","tag-sasha-graham","tag-scarlet-ravenswood","tag-stargirl-the-practical-witch","tag-tarot-by-andie","tag-tati-taro","tag-the-gem-goddess","tag-the-quietest-revolution","tag-the-tarot-priest","tag-theresa-reed-the-tarot-lady","tag-vanessa-somuayina","tag-vix-maxwell-new-age-hipster"],"reading_time":"14 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/92851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/users\/387"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/comments?post=92851"}],"version-history":[{"count":0,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/92851\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media\/92852"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media?parent=92851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/categories?post=92851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/tags?post=92851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}