{"id":87465,"date":"2025-08-15T13:31:53","date_gmt":"2025-08-15T17:31:53","guid":{"rendered":"https:\/\/www.businessupturn.com\/usa\/?p=87465"},"modified":"2025-08-31T13:33:37","modified_gmt":"2025-08-31T17:33:37","slug":"taylor-swift-announced-her-12th-studio-album-the-life-of-a-showgirl-at-1212-am-et","status":"publish","type":"post","link":"https:\/\/www.businessupturn.com\/usa\/taylor-swift-announced-her-12th-studio-album-the-life-of-a-showgirl-at-1212-am-et\/87465\/","title":{"rendered":"Taylor Swift announced her 12th studio album The Life of a Showgirl at 12:12 AM ET"},"content":{"rendered":"<p>Taylor Swift has officially kicked off a new era with the announcement of her 12th studio album, <em>The Life of a Showgirl<\/em>. The pop star revealed the news at exactly 12:12 a.m. ET on Tuesday, August 12, marking the occasion by lighting up New York City\u2019s Empire State Building in bright orange. The landmark\u2019s Instagram account shared a photo of the glowing building with the caption, \u201cOnto the next era,\u201d tying the visual to Swift\u2019s record-breaking Eras Tour. Orange is expected to be a key theme for the album, with the singer hinting at it through subtle visual cues in recent days.<\/p>\n<p>Swift officially revealed the album on the <em>New Heights<\/em> podcast, hosted by her boyfriend, NFL star Travis Kelce, and his brother, Jason Kelce. In the podcast clip, Swift teased the album with a briefcase, saying, \u201cCan I show you something?\u201d Jason remarked on its mint green color, and Swift confirmed, \u201cThis is my brand new album, *The Life of a Showgirl. TS 12!\u201d Travis cheered, \u201cTS 12!\u201d While the album cover remains mostly obscured, Swift\u2019s website now features a blurred orange and green image matching the teaser colors.<\/p>\n<p>The visual cues and props seen in the podcast clip reinforce the album\u2019s orange-themed branding. Books with orange covers on artists like Jean-Michel Basquiat, Marc Chagall, and Ruth Asawa hint at inspiration drawn from modernism and neo-expressionism. A silver microphone, a football, and a book on Mark Rothko\u2014known for his orange-dominant abstract art\u2014also appear, adding to the thematic setup. Additionally, Swift had added a countdown timer to her website on August 11, featuring an orange glitter background and mint green numbers, ending precisely at 12:12 a.m. ET on August 12.<\/p>\n<p>While the official release date for <em>The Life of a Showgirl<\/em> has not yet been confirmed, Swift\u2019s website indicates that physical copies will ship before October 13. The announcement comes shortly after Swift reclaimed the masters for her first six albums\u2014<em>Taylor Swift<\/em>, <em>Fearless<\/em>, <em>Speak Now<\/em>, <em>Red<\/em>, <em>1989<\/em>, and <em>Reputation<\/em>\u2014from Shamrock Capital in May 2025. With the Empire State Building glowing orange and hints scattered across her visuals, Taylor Swift\u2019s new chapter is officially underway, leaving fans eager to discover what this next era will bring.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taylor Swift has officially kicked off a new era with the announcement of her 12th studio album, The Life of\u2026<\/p>\n","protected":false},"author":294,"featured_media":87466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[138],"class_list":["post-87465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrity-news","tag-taylor-swift"],"reading_time":"2 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/87465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/users\/294"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/comments?post=87465"}],"version-history":[{"count":0,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/87465\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media\/87466"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media?parent=87465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/categories?post=87465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/tags?post=87465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}