{"id":82564,"date":"2025-07-29T06:10:13","date_gmt":"2025-07-29T10:10:13","guid":{"rendered":"https:\/\/www.businessupturn.com\/usa\/?p=82564"},"modified":"2025-07-29T06:10:13","modified_gmt":"2025-07-29T10:10:13","slug":"sydney-sweeneys-american-eagle-ad","status":"publish","type":"post","link":"https:\/\/www.businessupturn.com\/usa\/sydney-sweeneys-american-eagle-ad\/82564\/","title":{"rendered":"Why is Sydney Sweeney\u2019s American Eagle Ad facing such critical backlash?"},"content":{"rendered":"<p data-start=\"188\" data-end=\"454\"><a href=\"https:\/\/www.businessupturn.com\/usa\/tag\/sydney-sweeney\/\">Sydney Sweeney<\/a> is now a big name in Hollywood. Over the past few years, she has slowly worked her way up. She started out with small acting roles. But now, she\u2019s not just acting, she\u2019s also a producer, which means she helps make shows and movies too.<\/p>\n<p data-start=\"456\" data-end=\"845\">You might know her from shows like Euphoria or her upcoming project, Echo Valley. Besides acting, Sydney has also become popular in the world of advertising. She\u2019s been working with a lot of big brands. For example, she recently did a funny ad for a soap brand called Dr. Squatch. In that ad, she joked around with the idea of \u201cbathwater soap.\u201d It was meant to be silly and playful.<\/p>\n<p data-start=\"847\" data-end=\"1082\">But now, Sydney is in the middle of a controversy. She recently appeared in a new American Eagle campaign. It was supposed to be a stylish, cool denim ad. But instead of getting love, the ad got a lot of criticism online.<\/p>\n<p data-start=\"1084\" data-end=\"1381\">People on social media are talking about it, and many of them are upset. Some say the ad didn\u2019t feel right. Others feel like Sydney was oversexualized or that the brand was just using her for attention. Some fans are disappointed because they expected something more genuine or empowering.<\/p>\n<p data-start=\"1383\" data-end=\"1498\">So, what exactly went wrong? Why are so many people calling out American Eagle and Sydney\u2019s role in the ad?<\/p>\n<p data-start=\"1383\" data-end=\"1498\">\n<h2><strong>What is the Sydney Sweeney American Eagle Jeans commercial about?<\/strong><\/h2>\n<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:9b699bf9-17cd-41e3-9f3e-cd999159ad05-26\" data-testid=\"conversation-turn-12\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"d14a1d40-79a0-496f-9112-fe16dec58d89\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words dark\">\n<p data-start=\"148\" data-end=\"277\">Sydney Sweeney shows up in several short videos made by American Eagle. These videos are all part of a new ad campaign.<\/p>\n<p data-start=\"279\" data-end=\"394\">The message of the whole campaign is based on one funny and playful line:<br data-start=\"352\" data-end=\"355\" \/>\u201cSydney Sweeney has great jeans.\u201d<\/p>\n<p data-start=\"396\" data-end=\"625\">This line is a pun,\u00a0it plays with the word <em data-start=\"444\" data-end=\"453\">\u201cjeans\u201d<\/em>, which sounds like <em data-start=\"473\" data-end=\"482\">\u201cgenes\u201d<\/em>. So it could mean she wears great denim jeans, or that she just has great features.\u00a0 Some people found it funny, while others didn\u2019t like it.<\/p>\n<p data-start=\"627\" data-end=\"761\">In one of the clips, Sydney walks into a room that looks like a casting audition. She\u2019s acting like she\u2019s trying out for a part.<\/p>\n<p data-start=\"763\" data-end=\"969\">She smiles and says,<\/p>\n<p data-start=\"763\" data-end=\"969\">\u201cHi, I\u2019m Sydney Sweeney, and I\u2019m from Spokane, Washington.\u201d She also says she can work as a \u201clocal hire\u201d, which means she wouldn\u2019t need travel or housing help for the job.<\/p>\n<p data-start=\"971\" data-end=\"1094\">In other videos, American Eagle keeps saying their main line over and over again:<\/p>\n<blockquote>\n<p data-start=\"971\" data-end=\"1094\">\u201cSydney Sweeney has great jeans.\u201d<\/p>\n<\/blockquote>\n<p data-start=\"1096\" data-end=\"1371\" data-is-last-node=\"\" data-is-only-node=\"\">The campaign is meant to be funny and lighthearted, but not everyone sees it that way. Some viewers feel like the brand focused more on Sydney\u2019s body than on the actual denim. That\u2019s part of why people are now talking about it online and sharing their mixed opinions.<\/p>\n<\/div>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DMc0t9soASD\/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DMc0t9soASD\/?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<h2><strong>Why is the Sydney Sweeney American Eagle Ad causing backlash?<\/strong><\/h2>\n<\/div>\n<\/div>\n<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:9b699bf9-17cd-41e3-9f3e-cd999159ad05-27\" data-testid=\"conversation-turn-14\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"318f3c1f-29d4-4fa7-af90-319f52c4de8d\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words dark\">\n<p data-start=\"145\" data-end=\"336\">The new American Eagle ad with Sydney Sweeney is getting a lot of criticism online. Many people on social media are not happy about it, and they\u2019re speaking out for a few reasons.<\/p>\n<p data-start=\"338\" data-end=\"427\">One big issue is the main slogan in the ad:<\/p>\n<p data-start=\"338\" data-end=\"427\">\u201cSydney Sweeney has great jeans.\u201d<\/p>\n<p data-start=\"429\" data-end=\"636\">At first, it sounds like they\u2019re just talking about the denim. But many people noticed that it also sounds like the word \u201cgenes\u201d, like someone has good physical traits or comes from a \u201cperfect\u201d family.<\/p>\n<p data-start=\"638\" data-end=\"962\">Some viewers say this play on words is problematic. They believe it has a racial undertone, especially because Sydney is a white woman. People are upset that the ad may be sending a message that her \u201cgreat genes\u201d are something special or ideal, which can feel exclusionary to others, especially people of colour.<\/p>\n<p data-start=\"964\" data-end=\"1367\">Another reason people are upset is that the ad seems to be made to attract the male gaze. In other words, it looks like it was designed to make Sydney look sexy for a male audience. This feels strange to some viewers, since the jeans in the ad are for women, not men. People expected the focus to be more about comfort, style, or how women feel wearing the jeans, not just how they look.<\/p>\n<p data-start=\"1369\" data-end=\"1656\">Some people also brought up the fact that Sydney went to Jeff Bezos and Lauren S\u00e1nchez\u2019s fancy wedding in Italy. This made a few fans feel like she\u2019s now too far removed from everyday people to be the face of a brand like American Eagle, which is supposed to be casual and relatable.<\/p>\n<p data-start=\"1658\" data-end=\"1817\">On social media, especially Instagram, the comments have been blowing up. A lot of users have shared strong opinions under American Eagle\u2019s recent posts.<\/p>\n<p data-start=\"1819\" data-end=\"2051\">One person commented:<\/p>\n<p data-start=\"1819\" data-end=\"2051\">\u201cThis is what happens when you have no people of colour in the room. They got too caught up in the wordplay and didn\u2019t notice what was wrong with it. I\u2019d expect this from Abercrombie\u2026 but not from you guys.\u201d<\/p>\n<p data-start=\"2053\" data-end=\"2154\">Another wrote sarcastically:<\/p>\n<p data-start=\"2053\" data-end=\"2154\">\u201cAwesome! More over-sexualisation! Really classy, <a href=\"http:\/\/www.americaneagle.com\">American Eagle<\/a>!\u201d<\/p>\n<p data-start=\"2156\" data-end=\"2328\">And one person even said:<\/p>\n<p data-start=\"2156\" data-end=\"2328\">\u201cIt\u2019s giving subtle 1930s Germany,\u201d comparing the ad\u2019s message to something much more serious and dark, showing just how offended they were.<\/p>\n<p data-start=\"2330\" data-end=\"2487\">Despite all this backlash, American Eagle has not responded. As of now, they haven\u2019t posted any official statement about the situation or the comments.<\/p>\n<p data-start=\"2489\" data-end=\"2584\" data-is-last-node=\"\" data-is-only-node=\"\">People are still waiting to see if the brand will say anything or make changes to the campaign.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Sydney Sweeney is now a big name in Hollywood. Over the past few years, she has slowly worked her way\u2026<\/p>\n","protected":false},"author":294,"featured_media":82565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[30977,947],"class_list":["post-82564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrity-news","tag-american-eagle-ad","tag-sydney-sweeney"],"reading_time":"5 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/82564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/users\/294"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/comments?post=82564"}],"version-history":[{"count":0,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/82564\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media\/82565"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media?parent=82564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/categories?post=82564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/tags?post=82564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}