{"id":81505,"date":"2025-07-22T14:12:20","date_gmt":"2025-07-22T18:12:20","guid":{"rendered":"https:\/\/www.businessupturn.com\/usa\/?p=81505"},"modified":"2025-07-22T14:12:20","modified_gmt":"2025-07-22T18:12:20","slug":"niq-plans-to-go-public-likely-to-price-shares-at-22-each","status":"publish","type":"post","link":"https:\/\/www.businessupturn.com\/usa\/niq-plans-to-go-public-likely-to-price-shares-at-22-each\/81505\/","title":{"rendered":"NIQ plans to go public, likely to price shares at $22 each"},"content":{"rendered":"
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NIQ Global Intelligence, a company that collects and analyses consumer data, is getting ready to go public with a stock offering. The company used to be part of Nielsen Holdings but is now on its own.<\/p>\n

NIQ is planning to sell 50 million shares in its initial public offering (IPO). The shares are expected to be priced around $22 each, which is the middle of the $20 to $24 price range it had set. If it prices the shares at $22, the company would raise about $1.1 billion in total.<\/p>\n

The final price isn\u2019t official yet, but Bloomberg reported that people close to the matter believe the pricing will likely land at that midpoint. NIQ has already received strong interest from investors, reportedly several times more demand than there are shares available. Because of this, the company stopped taking new orders for shares late Monday.<\/p>\n

Private equity firm Advent is NIQ\u2019s biggest investor. The final decision on pricing is expected Tuesday night, but there\u2019s still a chance it could change before it\u2019s announced.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

NIQ Global Intelligence, a company that collects and analyses consumer data, is getting ready to go public with a stock\u2026<\/p>\n","protected":false},"author":294,"featured_media":81506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[30850,30851],"class_list":["post-81505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-us-markets","tag-niq","tag-niq-global-intelligence"],"reading_time":"1 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/81505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/users\/294"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/comments?post=81505"}],"version-history":[{"count":0,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/81505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media\/81506"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media?parent=81505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/categories?post=81505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/tags?post=81505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}