Kellanova, the food company behind popular brands like Eggo, Nutri-Grain, and RXBAR, has announced a major step forward in its clean-label commitment: it plans to fully eliminate synthetic FD&C food colourings from all its products sold in the United States by the end of 2027.<\/p>\n
In a statement, the company said it\u2019s on track to complete the removal of artificial colours from foods served in K-12 schools by the 2026\u20132027 school year and from its retail food lineup by December 31, 2027.<\/p>\n
So far, progress has been promising. Kellanova reports that 95% of its school food products and 80% of its retail foods in North America are already made without FD&C artificial colours, a class of synthetic dyes commonly used to enhance the appearance of food but often avoided by health-conscious consumers.<\/p>\n
The move comes as part of a broader effort by the company to respond to changing consumer preferences. Today\u2019s shoppers are increasingly seeking foods made with simpler, more natural ingredients, without compromising on flavour, quality, or safety.<\/p>\n
\u201cWe\u2019re focused on evolving our products to meet the needs of modern families,\u201d the company shared in a recent update. That includes not just cutting artificial colours, but also reducing added sugars, sodium, and saturated fat, while increasing beneficial ingredients like fibre, protein, and essential nutrients.<\/p>\n
Several of Kellanova\u2019s flagship brands have already undergone a full transition. Eggo\u2019s entire frozen waffle and pancake range is now free from both artificial colours and flavours. Nutri-Grain snacks, RXBARs, Club crackers, and Toasted crackers have also removed synthetic colours from their ingredient lists. Additionally, many items from the Morningstar Farms line, including their plant-based burgers, hot dogs, and appetisers, now come without artificial colouring.<\/p>\n
For the remaining products still containing FD&C dyes, the company says it is actively testing and developing natural alternatives that won\u2019t compromise the taste, texture, or safety standards that consumers expect.<\/p>\n
Kellanova\u2019s initiative is part of a growing industry trend as major food producers shift toward more transparent and consumer-friendly labelling.<\/p>\n","protected":false},"excerpt":{"rendered":"
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