{"id":73154,"date":"2025-05-06T13:10:58","date_gmt":"2025-05-06T17:10:58","guid":{"rendered":"https:\/\/www.businessupturn.com\/usa\/?p=73154"},"modified":"2025-05-30T13:12:34","modified_gmt":"2025-05-30T17:12:34","slug":"director-of-thunderbolts-explains-the-new-avengers-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.businessupturn.com\/usa\/director-of-thunderbolts-explains-the-new-avengers-marketing-strategy\/73154\/","title":{"rendered":"Director of Thunderbolts Explains The New Avengers Marketing Strategy"},"content":{"rendered":"

Marvel Studios has pulled off a major surprise, and fans everywhere are buzzing. What started as Thunderbolts<\/em> has now been officially rebranded as The New Avengers<\/strong>. This twist has completely changed the way people are viewing the movie \u2014 and the Marvel Cinematic Universe (MCU) at large.<\/p>\n

Recently, Marvel Studios updated the movie\u2019s title<\/strong>, and fans noticed something unusual: posters of Thunderbolts were being replaced by ones that said The New Avengers<\/em>*. And get this \u2014 actor Sebastian Stan<\/strong> (who plays Bucky Barnes\/The Winter Soldier) was even spotted changing out posters himself in a fun little marketing stunt.<\/p>\n

At the same time, Jake Schreier<\/strong>, the film\u2019s director, sat down for a chat with Variety<\/strong>, where he explained what this whole switch-up was about.<\/p>\n

Schreier said the idea was inspired by Julia Louis-Dreyfus\u2019s character, Valentina Allegra de Fontaine<\/strong> (aka \u201cVal\u201d), who in the movie is seen rebranding a group of antiheroes as the New Avengers<\/strong>. So the filmmakers thought, \u201cHey, if she\u2019s pulling a trick in the movie, why not do the same in real life?\u201d<\/p>\n

That little asterisk in the original Thunderbolts*<\/strong> title? It was a big clue \u2014 and it had been part of the logo for over a year. Turns out, it was all part of a carefully planned twist.<\/p>\n

Schreier added that they didn\u2019t feel stressed or unsure about the surprise. In fact, Marvel Studios was totally on board<\/strong> with the plan. Even Kevin Feige<\/strong>, Marvel\u2019s head honcho, had hinted at times that they sometimes want<\/em> certain secrets to leak<\/strong>, while others are tightly guarded.<\/p>\n

What This Means for the MCU<\/h3>\n

This isn\u2019t just a name change \u2014 it signals a major shift in the MCU<\/strong>. The Thunderbolts (a team of morally grey, often antihero characters) are now being introduced to the world as a new version of the Avengers<\/strong>. It\u2019s a clever in-universe and real-world branding move \u2014 and it shakes up what fans thought they knew about Marvel\u2019s future direction.<\/p>\n

In the movie, it\u2019s Valentina Allegra de Fontaine<\/strong> who brings the team together and publicly brands them as \u201cThe New Avengers\u201d<\/strong>, making the change part of the actual storyline.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marvel Studios has pulled off a major surprise, and fans everywhere are buzzing. What started as Thunderbolts has now been\u2026<\/p>\n","protected":false},"author":294,"featured_media":73155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[9452],"class_list":["post-73154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrity-news","tag-thunderbolts"],"reading_time":"2 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/73154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/users\/294"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/comments?post=73154"}],"version-history":[{"count":0,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/73154\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media\/73155"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media?parent=73154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/categories?post=73154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/tags?post=73154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}