{"id":70233,"date":"2025-05-01T09:15:41","date_gmt":"2025-05-01T13:15:41","guid":{"rendered":"https:\/\/www.businessupturn.com\/usa\/?p=70233"},"modified":"2025-05-01T05:46:04","modified_gmt":"2025-05-01T09:46:04","slug":"ginni-rometty-biography-trailblazing-ibm-ceo-who-redefined-tech-leadership","status":"publish","type":"post","link":"https:\/\/www.businessupturn.com\/usa\/ginni-rometty-biography-trailblazing-ibm-ceo-who-redefined-tech-leadership\/70233\/","title":{"rendered":"Ginni Rometty biography: Trailblazing IBM CEO who redefined tech leadership"},"content":{"rendered":"<p class=\"\" data-start=\"35\" data-end=\"575\">Ginni Rometty, one of the most influential figures in the technology industry, is best known for becoming IBM\u2019s first female CEO and leading the company through a period of massive transformation. A visionary leader, Rometty\u2019s journey is a story of breaking barriers, navigating challenges, and redefining the tech landscape. During her tenure as CEO from 2012 to 2020, she steered IBM into the new era of cloud computing, artificial intelligence (AI), and data analytics, ensuring its position as a key player in the evolving tech world.<\/p>\n<p class=\"\" data-start=\"577\" data-end=\"1101\">Before her rise to the top at IBM, Rometty built a remarkable career as a systems engineer, showcasing both her technical prowess and leadership abilities. Her sharp intellect, coupled with a deep understanding of business strategy, helped her become a trusted advisor and eventually take the reins at IBM. Under her leadership, IBM underwent significant structural changes, focusing heavily on cloud-based services, cognitive computing, and AI-driven solutions, while strategically divesting from less profitable sectors.<\/p>\n<p class=\"\" data-start=\"1103\" data-end=\"1641\">Rometty\u2019s impact on the tech industry extends beyond just business strategies. As a pioneering woman in a predominantly male-dominated field, she broke countless barriers, paving the way for future generations of women in tech. Her legacy is not only defined by her professional achievements but also by her commitment to diversity, innovation, and fostering a culture of leadership and inclusion. Ginni Rometty\u2019s biography is a testament to perseverance, resilience, and the relentless pursuit of excellence in an ever-changing industry.<\/p>\n<h3 class=\"\" data-start=\"1648\" data-end=\"1711\"><strong data-start=\"1652\" data-end=\"1709\">Early Life and Education of Ginni Rometty\u00a0<\/strong><\/h3>\n<p class=\"\" data-start=\"1712\" data-end=\"2096\">Ginni Rometty, born Virginia Marie Rometty on July 29, 1957, in Chicago, Illinois, was raised in a working-class family. Her father, a union worker, and her mother, a homemaker, instilled in her the values of hard work and determination. Rometty\u2019s early life was marked by an insatiable curiosity and a keen interest in math and science, subjects that would later define her career.<\/p>\n<p class=\"\" data-start=\"2098\" data-end=\"2471\">She attended the prestigious Northwestern University, where she earned a degree in Computer Science and Electrical Engineering. It was during her time at Northwestern that Rometty\u2019s passion for technology truly flourished. She quickly demonstrated her aptitude for both technical skills and strategic thinking, which would serve her well throughout her professional life.<\/p>\n<p class=\"\" data-start=\"2473\" data-end=\"2953\">Her decision to pursue a degree in engineering was groundbreaking, especially in a time when few women entered the field of technology. Rometty\u2019s academic journey wasn\u2019t just about learning technical skills; it was also about breaking down the barriers for women in male-dominated fields. Her experience at Northwestern laid the foundation for her future success, providing her with the skills and confidence to take on challenges and leadership roles in a competitive industry.<\/p>\n<p class=\"\" data-start=\"2955\" data-end=\"3246\">Rometty\u2019s background in engineering, combined with her sharp intellect and problem-solving abilities, positioned her as a formidable force in the tech world. Her education, coupled with a natural drive for innovation, was the launching pad for a career that would redefine the tech industry.<\/p>\n<h3 class=\"\" data-start=\"3253\" data-end=\"3329\"><strong data-start=\"3257\" data-end=\"3327\">Career Journey from Engineer to IBM\u2019s First Female CEO\u00a0<\/strong><\/h3>\n<p class=\"\" data-start=\"3330\" data-end=\"3775\">Ginni Rometty\u2019s career journey is a powerful testament to her determination and vision. After graduating from Northwestern University in 1979, Rometty began her professional journey as a systems engineer at General Motors. This marked the start of a long and successful career in the technology industry. Her time at GM allowed her to refine her technical skills and gain insight into how technology could be leveraged for business innovation.<\/p>\n<p class=\"\" data-start=\"3777\" data-end=\"4169\">In 1981, Rometty joined IBM, initially as a systems engineer, and quickly established herself as a rising star within the company. She moved through a series of key leadership positions, each building on her technical expertise and ability to think strategically. Her roles ranged from managing IBM\u2019s global services division to leading the company\u2019s push into new markets and technologies.<\/p>\n<p class=\"\" data-start=\"4171\" data-end=\"4569\">By 2002, Rometty had already made a significant impact as Senior Vice President of IBM\u2019s Global Services division, where she played a pivotal role in helping the company transition into a service-oriented business model. Her vision for IBM was clear: leverage emerging technologies like cloud computing, analytics, and artificial intelligence to transform the company and drive its future growth.<\/p>\n<p class=\"\" data-start=\"4571\" data-end=\"5048\">In 2012, Rometty was appointed IBM\u2019s CEO, making history as the first woman to hold the position. She was tasked with leading the company through a period of dramatic change. Under her leadership, IBM became more focused on high-value services like cloud computing and AI while divesting from lower-margin businesses. Rometty\u2019s strategic decisions allowed IBM to remain a competitive force in the tech world, even in the face of increasing competition and industry disruptions.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C9f5_FxKzgS\/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/C9f5_FxKzgS\/?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<h3 class=\"\" data-start=\"5055\" data-end=\"5139\"><strong data-start=\"5059\" data-end=\"5137\">Major Achievements and Innovations at IBM Under Her Leadership\u00a0<\/strong><\/h3>\n<p class=\"\" data-start=\"5140\" data-end=\"5665\">Ginni Rometty\u2019s leadership at IBM was marked by bold decisions that reshaped the company\u2019s future. Perhaps her most significant achievement was her focus on transforming IBM into a cloud and AI-driven enterprise. Under her leadership, IBM\u2019s investments in artificial intelligence, particularly its Watson AI platform, positioned the company as a leader in cognitive computing. Watson\u2019s potential in areas such as healthcare, finance, and customer service showcased IBM\u2019s ability to innovate and adapt to new market demands.<\/p>\n<p class=\"\" data-start=\"5667\" data-end=\"6032\">Rometty\u2019s strategic decision to focus on cloud computing was another defining moment in IBM\u2019s history. By acquiring Red Hat in 2019 for $34 billion, Rometty solidified IBM\u2019s position as a major player in the hybrid cloud market. This acquisition allowed IBM to accelerate its cloud offerings and helped it compete with other tech giants like Amazon and Microsoft.<\/p>\n<p class=\"\" data-start=\"6034\" data-end=\"6442\">In addition to cloud and AI, Rometty championed the importance of blockchain technology. IBM was one of the first major tech companies to embrace blockchain, using it to improve business processes in areas such as supply chain management and finance. This move demonstrated Rometty\u2019s commitment to staying ahead of the technological curve and offering clients innovative solutions for their business needs.<\/p>\n<p class=\"\" data-start=\"6444\" data-end=\"6769\">During her tenure, Rometty also led IBM through a massive restructuring, with an increased focus on high-value industries, divesting from its legacy hardware and software businesses. This transformation allowed IBM to remain relevant in an increasingly competitive landscape and helped it thrive in a new era of technology.<\/p>\n<h3 class=\"\" data-start=\"6776\" data-end=\"6866\"><strong data-start=\"6780\" data-end=\"6864\">Challenges, Criticisms, and How She Handled Global Business Pressure\u00a0<\/strong><\/h3>\n<p class=\"\" data-start=\"6867\" data-end=\"7327\">Despite Ginni Rometty\u2019s remarkable leadership, her tenure at<a href=\"https:\/\/www.businessupturn.com\/usa\/ibm-simplifies-quantum-computing-development-with-qiskit-functions-catalog\/52197\/\"> IBM<\/a> was not without its challenges. As CEO, she faced intense pressure to turn around the company\u2019s performance amid declining revenues and stiff competition from newer, more agile tech firms. One of the primary criticisms leveled against Rometty was IBM\u2019s inability to fully capitalize on its early investments in cloud computing and AI, leading to slower-than-expected growth in these key areas.<\/p>\n<p class=\"\" data-start=\"7329\" data-end=\"7760\">Moreover, IBM\u2019s stock performance during Rometty\u2019s tenure faced significant challenges. While Rometty succeeded in positioning the company for long-term growth, the stock price remained relatively stagnant, frustrating some investors. This was compounded by the difficulty of pivoting a massive, global organization like IBM from its traditional hardware and software business to a more services-oriented and cloud-focused model.<\/p>\n<p class=\"\" data-start=\"7762\" data-end=\"8101\">Rometty also faced criticism over IBM\u2019s workforce reductions. In an effort to streamline operations and improve profitability, she oversaw significant layoffs, which drew concern from employees and labor unions. While these measures were necessary for IBM\u2019s survival in a changing market, they led to reputational challenges for Rometty.<\/p>\n<p class=\"\" data-start=\"8103\" data-end=\"8476\">Despite these pressures, Rometty remained steadfast in her commitment to transforming IBM. She handled criticisms with poise and continued to push for innovation and strategic investments. Her ability to navigate these challenges, while also emphasizing the importance of diversity and inclusion within the company, showcased her resilience and leadership under pressure.<\/p>\n<h3 class=\"\" data-start=\"8483\" data-end=\"8546\"><strong data-start=\"8487\" data-end=\"8544\">Ginni Rometty\u2019s Legacy and Life After IBM\u00a0<\/strong><\/h3>\n<p class=\"\" data-start=\"8547\" data-end=\"8941\">Ginni Rometty\u2019s legacy as IBM\u2019s first female CEO is firmly established, not only for her leadership and transformation of the company but also for her groundbreaking role in redefining what it means to be a woman in technology. She leaves behind a profound impact on the tech industry, where her vision, strategic decisions, and commitment to innovation continue to inspire leaders worldwide.<\/p>\n<p class=\"\" data-start=\"8943\" data-end=\"9289\">After stepping down from her role as CEO in 2020, Rometty remained involved with IBM as its Executive Chairman. During this time, she focused on advising the company\u2019s board and helping guide its long-term strategy, ensuring a smooth transition to her successor, Arvind Krishna. Her leadership, however, was not confined to the corporate world.<\/p>\n<p class=\"\" data-start=\"9291\" data-end=\"9762\"><a href=\"https:\/\/www.businessupturn.com\/usa\/ginni-romettys-tech-leadership-legacy-a-comprehensive-examination-of-the-net-worth-behind-ibms-former-ceo\/16059\/\">Rometty<\/a> has remained an influential advocate for women in business, using her platform to promote diversity, equality, and the advancement of women in leadership roles. She is an active participant in various nonprofit organizations, particularly those that focus on education and leadership development. Her commitment to social causes is reflected in her involvement with organizations such as the National Academy of Engineering and the Council on Foreign Relations.<\/p>\n<p class=\"\" data-start=\"9764\" data-end=\"10164\">In the years following her tenure at <a href=\"https:\/\/www.businessupturn.com\/usa\/ibm-to-close-research-unit-in-china-affecting-1000-jobs\/48733\/\">IBM,<\/a> Rometty\u2019s influence continues to resonate globally. Her work has set a new standard for leadership, particularly in the technology sector, and she remains a key figure in shaping the future of global business. Her legacy will undoubtedly inspire future generations of women to follow in her footsteps and pursue careers in technology, leadership, and beyond.<\/p>\n<p><iframe loading=\"lazy\" title=\"Ginni Rometty, Chairman, President & CEO of IBM | MAKERS\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/P-yM1cwjPiA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3 class=\"\" data-start=\"0\" data-end=\"73\"><strong data-start=\"4\" data-end=\"73\">Ginni Rometty\u2019s Unmatched Impact on the Tech Industry<\/strong><\/h3>\n<p class=\"\" data-start=\"75\" data-end=\"596\">Ginni Rometty\u2019s journey from systems engineer to the first female CEO of <a href=\"https:\/\/www.businessupturn.com\/usa\/ibm-surpasses-expectations-propelling-shares-higher-amidst-a-volatile-economic-landscape\/28040\/\">IBM<\/a> is a testament to her visionary leadership, resilience, and unwavering commitment to innovation. Throughout her tenure, Rometty navigated the complexities of an ever-evolving tech landscape, making bold decisions that reshaped IBM\u2019s future. She redefined the company\u2019s focus, steering it into the realms of artificial intelligence, cloud computing, and blockchain, all while ensuring that IBM remained a leader in the global technology sector.<\/p>\n<p class=\"\" data-start=\"598\" data-end=\"1077\">Rometty\u2019s legacy extends beyond just the business realm. Her role as a trailblazer for women in technology has had a profound and lasting impact on the industry. She shattered gender barriers, paving the way for future generations of female leaders in a traditionally male-dominated field. Under her leadership, IBM not only embraced new technologies but also championed diversity, inclusion, and corporate responsibility, setting a benchmark for other tech companies to follow.<\/p>\n<p class=\"\" data-start=\"1079\" data-end=\"1377\">Despite facing numerous challenges, including stiff competition, a shifting tech landscape, and criticism from investors, Rometty remained focused on long-term transformation. Her ability to manage global business pressure while keeping IBM on track for the future is a hallmark of her leadership.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the inspiring biography of Ginni Rometty, IBM\u2019s first female CEO. Learn how she shattered glass ceilings, transformed the tech giant, and became a global icon of innovation and leadership.<\/p>\n","protected":false},"author":386,"featured_media":70241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[16955,26423,25489,26422,7071,25405,15117,26427,19804,25396,9315,4509,26426,25727,3413,26424,26421,26420,26425,26419,26418,3209,26416,26414,26417,15119,25737,26413,26415,26110],"class_list":["post-70233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-accenture","tag-american-academy-of-arts-and-sciences","tag-bloomberg","tag-businessweek","tag-cloud-computing","tag-cnbc","tag-corporate-strategy","tag-female-ceo","tag-forbes","tag-fortune-500","tag-general-motors","tag-ginni-rometty","tag-global-leadership","tag-harvard-business-review","tag-ibm","tag-ibm-board","tag-ibm-ceo","tag-ibm-gbs","tag-ibm-history","tag-ibm-services","tag-ibm-watson","tag-linkedin","tag-lou-gerstner","tag-northwestern-university","tag-samuel-palmisano","tag-tech-industry","tag-time-100","tag-virginia-rometty","tag-watson-ai","tag-women-in-tech"],"reading_time":"9 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/70233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/users\/386"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/comments?post=70233"}],"version-history":[{"count":0,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/70233\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media\/70241"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media?parent=70233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/categories?post=70233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/tags?post=70233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}