{"id":65478,"date":"2025-04-08T11:15:48","date_gmt":"2025-04-08T15:15:48","guid":{"rendered":"https:\/\/www.businessupturn.com\/usa\/?p=65478"},"modified":"2025-04-08T09:51:45","modified_gmt":"2025-04-08T13:51:45","slug":"tim-cook-net-worth-how-apples-ceo-built-his-billion-dollar-fortune","status":"publish","type":"post","link":"https:\/\/www.businessupturn.com\/usa\/tim-cook-net-worth-how-apples-ceo-built-his-billion-dollar-fortune\/65478\/","title":{"rendered":"Tim Cook net worth: How Apple\u2019s CEO built his billion-dollar fortune"},"content":{"rendered":"<p class=\"\" data-start=\"724\" data-end=\"1342\"><a href=\"https:\/\/www.businessupturn.com\/usa\/apple-ceo-tim-cook-hints-at-upcoming-artificial-intelligence-announcement-later-this-year\/30148\/\">Tim Cook<\/a>, the CEO of Apple Inc., is not just a tech executive\u2014he\u2019s a global business icon who has redefined leadership in the 21st century. Taking over the reins from Steve Jobs in 2011, Cook faced monumental expectations and a company already revered for its innovation. Yet, in a little over a decade, he managed not just to sustain Apple\u2019s legacy but elevate it to extraordinary new heights. Today, Tim Cook\u2019s net worth exceeds a billion dollars\u2014a feat not solely reliant on a high-profile salary but deeply rooted in equity stakes, strategic investments, and Apple\u2019s record-breaking valuation under his leadership.<\/p>\n<p class=\"\" data-start=\"1344\" data-end=\"2019\">Cook\u2019s journey from a modest upbringing in Alabama to becoming one of the world\u2019s most powerful CEOs is inspiring. His calm demeanor, operational brilliance, and ethical approach to business have shaped Apple into a company that balances profitability with principles. But what exactly contributed to this staggering net worth? Beyond the headlines and stock tickers, Tim Cook\u2019s fortune reveals a story of calculated risk-taking, corporate loyalty, and visionary guidance. This article explores the various factors behind his rise to billionaire status, offering insights into the man behind the Apple logo and what budding entrepreneurs can learn from his financial journey.<\/p>\n<h3 class=\"\" data-start=\"163\" data-end=\"221\"><strong data-start=\"167\" data-end=\"221\">The evolution of Apple under Tim Cook\u2019s leadership<\/strong><\/h3>\n<p class=\"\" data-start=\"223\" data-end=\"618\">When Tim Cook stepped into Steve Jobs\u2019 shoes as <a href=\"https:\/\/www.businessupturn.com\/usa\/apple-intelligence-to-expand-language-support-with-german-italian-korean-portuguese-and-vietnamese-in-2025\/52460\/\">Apple<\/a> CEO in August 2011, the world was watching with bated breath. Could anyone possibly sustain\u2014let alone expand\u2014the legacy Jobs had built? Fast forward to today, and the answer is a resounding yes. Under Tim Cook\u2019s leadership, Apple has not only grown financially but also transformed into a broader ecosystem, redefining itself beyond just iPhones.<\/p>\n<h4 class=\"\" data-start=\"620\" data-end=\"669\"><strong data-start=\"625\" data-end=\"669\">Revenue revolution and market milestones<\/strong><\/h4>\n<p class=\"\" data-start=\"671\" data-end=\"930\">One of Cook\u2019s most defining achievements is Apple\u2019s exponential financial growth. In 2011, Apple\u2019s market valuation was around <strong data-start=\"798\" data-end=\"814\">$350 billion<\/strong>. By 2024, the company soared past <strong data-start=\"849\" data-end=\"864\">$3 trillion<\/strong>, becoming the most valuable publicly traded company in the world.<\/p>\n<blockquote data-start=\"932\" data-end=\"1071\">\n<p class=\"\" data-start=\"934\" data-end=\"1071\">\u201cTim Cook made Apple the first company to cross the $3 trillion market cap. That\u2019s not just leadership; that\u2019s history.\u201d \u2013 <em data-start=\"1057\" data-end=\"1071\">CNBC Analyst<\/em><\/p>\n<\/blockquote>\n<p class=\"\" data-start=\"1073\" data-end=\"1419\">Cook shifted the company\u2019s focus from a product-centric to an ecosystem-centric approach. Apple didn\u2019t just sell phones anymore; it began selling an integrated lifestyle. The <strong data-start=\"1248\" data-end=\"1269\">Services division<\/strong> (including Apple Music, iCloud, Apple TV+, and the App Store) became a multibillion-dollar revenue stream, accounting for nearly 20% of total income.<\/p>\n<h4 class=\"\" data-start=\"1421\" data-end=\"1460\"><strong data-start=\"1426\" data-end=\"1460\">Innovation under a steady hand<\/strong><\/h4>\n<p class=\"\" data-start=\"1462\" data-end=\"1786\">While critics argued Apple became less \u201crevolutionary\u201d post-Jobs, Cook\u2019s tenure proved that innovation doesn\u2019t always require risk\u2014sometimes, it demands refinement. Cook introduced breakthrough products like the <strong data-start=\"1674\" data-end=\"1689\">Apple Watch<\/strong>, <b>AirPods, and<\/b>\u00a0<strong data-start=\"1704\" data-end=\"1729\">Apple Silicon M1 chip <\/strong>and even ventured into <strong data-start=\"1754\" data-end=\"1763\">AR\/VR<\/strong> with Apple Vision Pro.<\/p>\n<blockquote data-start=\"1788\" data-end=\"1928\">\n<p class=\"\" data-start=\"1790\" data-end=\"1928\">\u201cTim is not trying to be Steve. He\u2019s trying to be the best version of Tim Cook for Apple.\u201d \u2013 <em data-start=\"1883\" data-end=\"1893\">Jony Ive<\/em>, Former Apple Chief Design Officer<\/p>\n<\/blockquote>\n<p class=\"\" data-start=\"1930\" data-end=\"2114\">Even in existing product lines, such as the iPhone, Cook emphasised performance, privacy, and sustainability\u2014prioritising consistency and customer satisfaction over flashy disruptions.<\/p>\n<h4 class=\"\" data-start=\"2116\" data-end=\"2175\"><strong data-start=\"2121\" data-end=\"2175\">Operational genius and global supply chain mastery<\/strong><\/h4>\n<p class=\"\" data-start=\"2177\" data-end=\"2480\">Cook\u2019s background as Apple\u2019s Chief Operating Officer gave him an edge. He built one of the most efficient and agile supply chains in the world. During the pandemic and geopolitical tensions, Apple managed its global operations with impressive resilience\u2014something other tech giants struggled to achieve.<\/p>\n<h4 class=\"\" data-start=\"2482\" data-end=\"2538\"><strong data-start=\"2487\" data-end=\"2538\">Diversity, values, and corporate responsibility<\/strong><\/h4>\n<p class=\"\" data-start=\"2540\" data-end=\"2788\">One of Cook\u2019s most visible impacts lies in Apple\u2019s public values. He became the first openly gay Fortune 500 CEO and turned Apple into a vocal advocate for <strong data-start=\"2696\" data-end=\"2713\">LGBTQ+ rights<\/strong>, <strong data-start=\"2715\" data-end=\"2747\">environmental sustainability<\/strong>, <strong data-start=\"2749\" data-end=\"2760\">privacy<\/strong>, and <strong data-start=\"2766\" data-end=\"2787\">diversity in tech<\/strong>.<\/p>\n<p class=\"\" data-start=\"2790\" data-end=\"2915\">Under his leadership, Apple pledged to be <strong data-start=\"2832\" data-end=\"2858\">carbon-neutral by 2030<\/strong> and significantly expanded its clean energy investments.<\/p>\n<blockquote data-start=\"2917\" data-end=\"3059\">\n<p class=\"\" data-start=\"2919\" data-end=\"3059\">\u201cBeing gay has given me a deeper understanding of what it means to be in the minority\u2026 it has made me more empathetic.\u201d \u2013 <em data-start=\"3043\" data-end=\"3053\">Tim Cook<\/em>, 2014<\/p>\n<\/blockquote>\n<p class=\"\" data-start=\"3066\" data-end=\"3226\"><strong data-start=\"3066\" data-end=\"3129\">Watch this deep dive into Apple\u2019s evolution under Tim Cook:<\/strong><br data-start=\"3129\" data-end=\"3132\" \/><a class=\"\" href=\"https:\/\/youtu.be\/BmyHZLIOybk?si=NoP3h86gTwJGOMp0\" data-start=\"3135\" data-end=\"3226\">Apple\u2019s Evolution: From Steve Jobs to Tim Cook<\/a><\/p>\n<div id=\"attachment_65540\" class=\"wp-caption aligncenter\" style=\"width: 1034px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-65540 size-large\" src=\"https:\/\/www.businessupturn.com\/wp-content\/uploads\/sites\/3\/2025\/04\/Prakriti-BU-Features-5-2-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.businessupturn.com\/usa\/wp-content\/uploads\/sites\/3\/2025\/04\/Prakriti-BU-Features-5-2-1024x576.jpg 1024w, https:\/\/www.businessupturn.com\/usa\/wp-content\/uploads\/sites\/3\/2025\/04\/Prakriti-BU-Features-5-2-300x169.jpg 300w, https:\/\/www.businessupturn.com\/usa\/wp-content\/uploads\/sites\/3\/2025\/04\/Prakriti-BU-Features-5-2-768x432.jpg 768w, https:\/\/www.businessupturn.com\/usa\/wp-content\/uploads\/sites\/3\/2025\/04\/Prakriti-BU-Features-5-2-400x225.jpg 400w, https:\/\/www.businessupturn.com\/usa\/wp-content\/uploads\/sites\/3\/2025\/04\/Prakriti-BU-Features-5-2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p class=\"wp-caption-text\">picture credit \u2013 GQ<\/p><\/div>\n<h3 class=\"\" data-start=\"262\" data-end=\"324\"><strong data-start=\"266\" data-end=\"324\">Tim Cook\u2019s investments and philanthropic contributions<\/strong><\/h3>\n<p class=\"\" data-start=\"326\" data-end=\"640\">While Tim Cook is widely recognised for his role in shaping Apple Inc.\u2019s future, his personal investments and philanthropic efforts often remain under the radar. Unlike other billionaires who make bold headlines with flashy assets, Cook\u2019s approach is low-profile but deeply impactful\u2014both financially and socially.<\/p>\n<h4 class=\"\" data-start=\"642\" data-end=\"698\"><strong data-start=\"647\" data-end=\"698\">Minimalist investment portfolio, maximum impact<\/strong><\/h4>\n<p class=\"\" data-start=\"700\" data-end=\"1141\">Cook is known for his conservative and calculated investment strategy. He avoids excessive risk and focuses on long-term value creation. While much of his net worth comes from Apple stock, valued at over $600 million, he has also invested in real estate and green energy. According to multiple reports, Cook owns a relatively modest home in Palo Alto, California, estimated at $1.9 million, showing his preference for practicality over luxury.<\/p>\n<p class=\"\" data-start=\"1143\" data-end=\"1490\">Moreover, he has shown interest in sustainability, particularly clean energy. Apple itself has been at the forefront of environmental initiatives, thanks largely to Cook\u2019s advocacy. \u201cWe believe that business can be the greatest force for good in the world,\u201d he once said during an Apple keynote, emphasising the link between ethics and enterprise.<\/p>\n<blockquote data-start=\"1492\" data-end=\"1586\">\n<p class=\"\" data-start=\"1494\" data-end=\"1586\"><strong data-start=\"1494\" data-end=\"1573\">\u201cYou want to be the pebble in the pond that creates the ripple for change.\u201d<\/strong> \u2013 <em data-start=\"1576\" data-end=\"1586\">Tim Cook<\/em><\/p>\n<\/blockquote>\n<h4 class=\"\" data-start=\"1588\" data-end=\"1631\"><strong data-start=\"1593\" data-end=\"1631\">Philanthropy with a personal touch<\/strong><\/h4>\n<p class=\"\" data-start=\"1633\" data-end=\"2046\"><a href=\"https:\/\/www.businessupturn.com\/usa\/apple-ceo-tim-cook-confirms-vision-pro-headset-launch-in-china-this-year\/38183\/\">Tim Cook<\/a> is one of the few billionaires who has committed to giving away the majority of his wealth. In a 2015 interview with <em data-start=\"1759\" data-end=\"1768\">Fortune<\/em>, he famously stated that he plans to donate his entire fortune to charitable causes after setting aside money for his nephew\u2019s education. \u201cYou want to be the pebble in the pond that creates the ripple for change,\u201d he said\u2014an ethos that guides much of his philanthropic outlook.<\/p>\n<p class=\"\" data-start=\"2048\" data-end=\"2096\">Cook supports a wide range of causes, including:<\/p>\n<ul data-start=\"2098\" data-end=\"2789\">\n<li class=\"\" data-start=\"2098\" data-end=\"2307\">\n<p class=\"\" data-start=\"2100\" data-end=\"2307\"><strong data-start=\"2100\" data-end=\"2118\">LGBTQ+ rights:<\/strong> As the first openly gay CEO of a Fortune 500 company, Cook donates and advocates for LGBTQ+ equality. He has supported the Human Rights Campaign and spoken out against discriminatory laws.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2311\" data-end=\"2454\">\n<p class=\"\" data-start=\"2313\" data-end=\"2454\"><strong data-start=\"2313\" data-end=\"2345\">Racial equality and justice:<\/strong> After the death of George Floyd, Cook pledged millions through Apple\u2019s Racial Equity and Justice Initiative.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2456\" data-end=\"2623\">\n<p class=\"\" data-start=\"2458\" data-end=\"2623\"><strong data-start=\"2458\" data-end=\"2487\">Education and innovation:<\/strong> He frequently donates to education-focused initiatives, believing deeply in the power of technology and learning to bridge social gaps.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2625\" data-end=\"2789\">\n<p class=\"\" data-start=\"2627\" data-end=\"2789\"><strong data-start=\"2627\" data-end=\"2656\">Privacy and human rights:<\/strong> Cook has made large contributions to global privacy initiatives and has been a strong voice against authoritarian digital practices.<\/p>\n<\/li>\n<\/ul>\n<div id=\"attachment_65542\" class=\"wp-caption aligncenter\" style=\"width: 1034px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-65542 size-large\" src=\"https:\/\/www.businessupturn.com\/wp-content\/uploads\/sites\/3\/2025\/04\/Prakriti-BU-Features-6-2-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.businessupturn.com\/usa\/wp-content\/uploads\/sites\/3\/2025\/04\/Prakriti-BU-Features-6-2-1024x576.jpg 1024w, https:\/\/www.businessupturn.com\/usa\/wp-content\/uploads\/sites\/3\/2025\/04\/Prakriti-BU-Features-6-2-300x169.jpg 300w, https:\/\/www.businessupturn.com\/usa\/wp-content\/uploads\/sites\/3\/2025\/04\/Prakriti-BU-Features-6-2-768x432.jpg 768w, https:\/\/www.businessupturn.com\/usa\/wp-content\/uploads\/sites\/3\/2025\/04\/Prakriti-BU-Features-6-2-400x225.jpg 400w, https:\/\/www.businessupturn.com\/usa\/wp-content\/uploads\/sites\/3\/2025\/04\/Prakriti-BU-Features-6-2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p class=\"wp-caption-text\">picture credit \u2013 Apple insider<\/p><\/div>\n<h3 class=\"\" data-start=\"228\" data-end=\"306\"><strong data-start=\"232\" data-end=\"306\">CEO salaries in tech: Comparing Tim Cook, Elon Musk, and Sundar Pichai<\/strong><\/h3>\n<p class=\"\" data-start=\"308\" data-end=\"693\">In the ever-evolving world of Silicon Valley, the top tech CEOs not only shape global innovation but also command some of the most talked-about compensation packages. When it comes to Tim Cook (Apple), Elon Musk (Tesla and SpaceX), and Sundar Pichai (Alphabet\/Google), their salaries\u2014and the way they earn them\u2014speak volumes about the companies they lead and the values they represent.<\/p>\n<h4 class=\"\" data-start=\"695\" data-end=\"738\"><strong data-start=\"700\" data-end=\"738\">Tim Cook: Balanced and Billionaire<\/strong><\/h4>\n<p class=\"\" data-start=\"740\" data-end=\"1155\">Tim Cook\u2019s base salary as CEO of Apple sits around <strong data-start=\"791\" data-end=\"805\">$3 million<\/strong>, but the bulk of his compensation comes from stock awards. In 2021, for example, Cook\u2019s total compensation package was valued at <strong data-start=\"935\" data-end=\"952\">$98.7 million<\/strong>, thanks to performance-based shares and bonuses. He received a massive stock grant in 2011 when he took over from Steve Jobs, which matured over time and helped push his <strong data-start=\"1123\" data-end=\"1154\">net worth past $1.8 billion<\/strong>.<\/p>\n<p class=\"\" data-start=\"1157\" data-end=\"1449\">Cook\u2019s compensation reflects Apple\u2019s conservative yet generous culture. As he once told <em data-start=\"1245\" data-end=\"1254\">Fortune<\/em>,<br data-start=\"1255\" data-end=\"1258\" \/><strong data-start=\"1258\" data-end=\"1335\">\u201cYou want to put people in roles where they feel inspired and energised.\u201d<\/strong><br data-start=\"1335\" data-end=\"1338\" \/>That ethos extends to how he views financial incentives\u2014long-term, ethical, and aligned with shareholder value.<\/p>\n<h4 class=\"\" data-start=\"1451\" data-end=\"1493\"><strong data-start=\"1456\" data-end=\"1493\">Elon Musk: No Salary, High Stakes<\/strong><\/h4>\n<p class=\"\" data-start=\"1495\" data-end=\"1790\">In contrast, <strong data-start=\"1508\" data-end=\"1521\">Elon Musk<\/strong> famously does <strong data-start=\"1536\" data-end=\"1557\">not take a salary<\/strong> from Tesla. Instead, he negotiated an <strong data-start=\"1596\" data-end=\"1663\">unprecedented 12-tranche performance-based compensation package<\/strong> in 2018. The deal promised Musk over <strong data-start=\"1701\" data-end=\"1733\">$50 billion in stock options<\/strong> if Tesla hit specific market cap and revenue milestones.<\/p>\n<p class=\"\" data-start=\"1792\" data-end=\"2084\">By 2021, he had unlocked most of the tranches, making him\u2014on paper\u2014the <strong data-start=\"1863\" data-end=\"1894\">highest-paid CEO in history<\/strong>, despite technically earning a $0 salary. Critics argue the plan was risky, but it paid off: Tesla\u2019s valuation surged past $1 trillion, and Musk\u2019s net worth soared to <strong data-start=\"2062\" data-end=\"2083\">over $200 billion<\/strong>.<\/p>\n<p class=\"\" data-start=\"2086\" data-end=\"2299\">As Musk explained in a 2020 interview,<br data-start=\"2124\" data-end=\"2127\" \/><strong data-start=\"2127\" data-end=\"2216\">\u201cI just want to be useful\u2026 and create a future that\u2019s worth getting excited about.\u201d<\/strong><br data-start=\"2216\" data-end=\"2219\" \/>His compensation model is high-risk, high-reward, mirroring his leadership style.<\/p>\n<h4 class=\"\" data-start=\"2301\" data-end=\"2345\"><strong data-start=\"2306\" data-end=\"2345\">Sundar Pichai: Steady and Strategic<\/strong><\/h4>\n<p class=\"\" data-start=\"2347\" data-end=\"2713\">Alphabet\u2019s CEO <strong data-start=\"2362\" data-end=\"2379\">Sundar Pichai<\/strong> brings a different flavour of leadership\u2014and compensation. In 2022, Pichai earned a total package of <strong data-start=\"2480\" data-end=\"2496\">$226 million<\/strong>, including a <strong data-start=\"2510\" data-end=\"2536\">$2 million base salary<\/strong> and significant stock awards. This compensation spans three years and is tied to Google\u2019s stock performance, showcasing the company\u2019s commitment to rewarding long-term success.<\/p>\n<p class=\"\" data-start=\"2715\" data-end=\"2910\">His approach is quiet but impactful. Pichai once noted:<br data-start=\"2770\" data-end=\"2773\" \/><strong data-start=\"2773\" data-end=\"2910\">\u201cA person who is happy is not because everything is right in his life; he is happy because his attitude towards everything is right.\u201d<\/strong><\/p>\n<p class=\"\" data-start=\"2912\" data-end=\"3038\">Alphabet\u2019s structure rewards strategic, long-term thinking\u2014a principle that resonates in Pichai\u2019s compensation and leadership.<\/p>\n<p class=\"\" data-start=\"2059\" data-end=\"2619\">Tim Cook\u2019s billion-dollar fortune isn\u2019t just a reflection of wealth\u2014it\u2019s a blueprint for leadership built on values, vision, and relentless execution. While he inherited a tech giant from Steve Jobs, his contributions were anything but passive. Under Cook, Apple expanded into wearables, services, and sustainability, all while reaching historic milestones in revenue and market capitalisation. His steady hand during global disruptions and ability to pivot Apple\u2019s strategy ensured continued growth, stability, and innovation in a highly competitive industry.<\/p>\n<p class=\"\" data-start=\"2621\" data-end=\"3038\">What sets Tim Cook apart is not merely his ability to scale a company but his commitment to ethical leadership. He\u2019s among the few billionaires known not only for profit but also for purpose\u2014championing privacy rights, diversity, and environmental initiatives. His net worth is the result of both stock-based compensation and sound decision-making that has resonated with shareholders, employees, and consumers alike.<\/p>\n<p class=\"\" data-start=\"3040\" data-end=\"3401\">For aspiring leaders and curious readers, Tim Cook\u2019s financial trajectory offers more than just numbers\u2014it\u2019s a case study in modern corporate governance. Whether you\u2019re an entrepreneur, a student of business, or a tech enthusiast, understanding how Cook built his wealth is a step toward understanding how values-driven leadership can thrive in today\u2019s economy.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Tim Cook transformed Apple and amassed a billion-dollar net worth through strategy, leadership, and innovation.<\/p>\n","protected":false},"author":386,"featured_media":65494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[22371,25376,18368,5858,25375,25374,25381,285,4481,3379],"class_list":["post-65478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-apple-inc","tag-apple-park","tag-apple-tv","tag-apple-watch","tag-auburn-university","tag-duke-university","tag-fortune","tag-iphone","tag-steve-jobs","tag-tim-cook"],"reading_time":"9 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/65478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/users\/386"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/comments?post=65478"}],"version-history":[{"count":0,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/65478\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media\/65494"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media?parent=65478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/categories?post=65478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/tags?post=65478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}