{"id":64170,"date":"2025-03-21T09:49:06","date_gmt":"2025-03-21T13:49:06","guid":{"rendered":"https:\/\/www.businessupturn.com\/usa\/?p=64170"},"modified":"2025-03-31T09:50:47","modified_gmt":"2025-03-31T13:50:47","slug":"netflix-co-ceo-ted-sarandos-believes-meghan-markle-is-underestimated-and-has-a-bigger-cultural-influence","status":"publish","type":"post","link":"https:\/\/www.businessupturn.com\/usa\/netflix-co-ceo-ted-sarandos-believes-meghan-markle-is-underestimated-and-has-a-bigger-cultural-influence\/64170\/","title":{"rendered":"Netflix co-CEO Ted Sarandos believes Meghan Markle is underestimated and has a bigger cultural influence"},"content":{"rendered":"<p>Netflix co-CEO Ted Sarandos believes Meghan Markle\u2019s influence on culture is far bigger than people give her credit for. He pointed to the overwhelming attention her and Prince Harry\u2019s 2022 docuseries <em>Harry & Meghan<\/em> received, noting that even the trailer sparked days of media analysis.<\/p>\n<p>Sarandos highlighted how anything associated with Markle quickly becomes a trend. <em>\u201cThe shoes she was wearing sold out all over the world. The Herm\u00e8s blanket behind her on a chair? Gone everywhere. People are fascinated by Meghan Markle. She and Harry are overly dismissed,\u201d<\/em> he explained.<\/p>\n<p>Netflix has doubled down on this fascination, recently launching <em>With Love, Meghan<\/em>, a lifestyle series featuring Markle. The company is also backing her new business, <em>As Ever<\/em>, which sells items like edible flowers and baking mixes.<\/p>\n<p>Sarandos described Netflix\u2019s involvement as more of a \u201cdiscovery model,\u201d rather than a deep dive into e-commerce. While not looking to turn into a retail giant, Netflix sees an opportunity to engage fans beyond just streaming. <em>\u201cIt\u2019s all an expression of fandom,\u201d<\/em> he said, explaining that selling consumer products also helps with branding and marketing.<\/p>\n<p>However, he made it clear that Netflix isn\u2019t trying to become the next Disney, stating, <em>\u201cWe\u2019re going to be much more part of our fans\u2019 lives than going into Disneyland once every couple of years. And I\u2019m not shitting on Disneyland.\u201d<\/em> Instead, he compared Netflix\u2019s strategy to Topgolf, where customers return regularly.<\/p>\n<p>As one of the architects behind Netflix\u2019s transformation into a global entertainment powerhouse, Sarandos has overseen massive hits like <em>Stranger Things<\/em> and <em>Squid Game<\/em>. He has also secured high-profile partnerships, including deals with Barack and Michelle Obama. Despite facing setbacks like stock dips in 2011 and 2022, he has remained focused on long-term growth. Today, Netflix stands strong with over 300 million subscribers worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Netflix co-CEO Ted Sarandos believes Meghan Markle\u2019s influence on culture is far bigger than people give her credit for. He\u2026<\/p>\n","protected":false},"author":294,"featured_media":64171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[1588],"class_list":["post-64170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrity-news","tag-meghan-markle"],"reading_time":"2 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/64170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/users\/294"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/comments?post=64170"}],"version-history":[{"count":0,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/64170\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media\/64171"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media?parent=64170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/categories?post=64170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/tags?post=64170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}