Olajide \u201cKSI\u201d Olatunji, a man known for his multifaceted career as a YouTuber, boxer, and musician, has once again found himself in the spotlight\u2014but this time, it\u2019s for all the wrong reasons. His latest single, \u201cThick of It,\u201d featuring rapper Trippie Redd, was released on October 3, and the public\u2019s reception has been less than glowing. Despite his fame and an undeniable track record in both music and content creation, KSI is now grappling with the growing tide of criticism surrounding his latest musical effort.<\/p>\n
On October 7, KSI took to Instagram to express frustration over the negative feedback that\u2019s been pouring in. \u201cImagine spending so much time and effort into making a song for people to then repeatedly take the p*ss out of it online,\u201d KSI posted. \u201cI get it\u2019s trendy to hate me rn, but can we like move on?\u201d<\/p>\n
\nThese stupid fans leave \u201ctrash\u201d comments on my new song think they\u2019re getting to me. You\u2019re not. It\u2019s not funny. It\u2019s boring. You\u2019re wasting your time.<\/p>\n
\u2014 ksi (@KSI) October 5, 2024<\/a><\/p><\/blockquote>\n
For the 30-year-old entertainer, the reception to \u201cThick of It\u201d has been a far cry from the success he experienced with past singles like \u201cHoliday,\u201d which garnered millions of streams and became an anthem for his fans. However, this latest release seems to have struck a different chord\u2014one that resonates with disapproval.<\/p>\n
While \u201cThick of It\u201d has achieved solid streaming numbers, pulling in around 1.8 million views on YouTube and a playlist reach of nearly 11 million on Spotify, it\u2019s the quality of the music that seems to be drawing mixed reviews. The track, which samples the Red Hot Chili Peppers\u2019 iconic song \u201cSnow,\u201d pairs introspective lyrics about KSI\u2019s rise to fame with a laid-back, melodic beat. Despite this formula, many fans and critics are left feeling underwhelmed, calling the song generic and uninspired.<\/p>\n
Popular YouTuber and music reviewer Jon Denton labelled the track as \u201cinoffensive\u201d but also \u201cpassable,\u201d noting that it doesn\u2019t stand out in KSI\u2019s otherwise diverse catalogue. Scru Face Jean, another notable music critic, echoed similar sentiments, describing the song as mediocre and suggesting that while it isn\u2019t terrible, it certainly falls short of what many had hoped for.<\/p>\n
Adding fuel to the fire is KSI\u2019s ongoing feud with fellow YouTuber-turned-boxer Jake Paul. Never one to shy away from a jab, Paul took the opportunity to mock the song on social media, sarcastically claiming that the track made his elderly grandfather get up just to turn it off. Paul\u2019s comment quickly went viral, amplifying the already growing wave of critique.<\/p>\n
\nthank you KSI you hero\ud83d\ude4f\ud83c\udffc<\/p>\n
my 83 year old grandpa hasn\u2019t been able to walk in years.<\/p>\n
But when you released this song\u2026<\/p>\n
he finally stood up and turned this shit off https:\/\/t.co\/lZjyITXubx<\/a><\/p>\n
\u2014 Jake Paul (@jakepaul) October 3, 2024<\/a><\/p><\/blockquote>\n
The Social Media Storm<\/strong><\/h3>\n
Across platforms like TikTok and X (formerly Twitter), memes and jokes about \u201cThick of It\u201d have been circulating at lightning speed. The track\u2019s repetitiveness has become a common punchline, with users mocking its melody and lyrics. On TikTok, the song has been repurposed into viral trends poking fun at its lack of originality, further tarnishing its reception.<\/p>\n
\nListening to KSI\u2019s new song unironically should be considered a federal crime in every country in the world pic.twitter.com\/PnaLLRYquJ<\/a><\/p>\n