{"id":51315,"date":"2024-09-10T10:53:31","date_gmt":"2024-09-10T14:53:31","guid":{"rendered":"https:\/\/www.businessupturn.com\/usa\/?p=51315"},"modified":"2024-09-10T10:53:31","modified_gmt":"2024-09-10T14:53:31","slug":"meta-holds-off-on-quest-trackers-awaits-success-of-pico-motion-trackers","status":"publish","type":"post","link":"https:\/\/www.businessupturn.com\/usa\/meta-holds-off-on-quest-trackers-awaits-success-of-pico-motion-trackers\/51315\/","title":{"rendered":"Meta holds off on Quest trackers, awaits success of Pico Motion trackers"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Meta, the company behind the popular Quest VR headsets, has revealed that it will not develop its own motion trackers for the Quest platform\u2014unless Pico, a competing virtual reality brand, achieves massive success with its new line of motion tracking accessories. The announcement underscores Meta\u2019s cautious approach in an increasingly competitive VR market, where innovation often shapes consumer adoption.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Pico, a subsidiary of Chinese tech giant ByteDance, recently launched motion trackers designed to enhance the VR experience by offering more precise body tracking. These small devices attach to a user\u2019s body, allowing for more immersive gameplay, fitness applications, and social interactions within virtual environments. While Meta has previously focused on delivering a wide range of VR hardware, including hand controllers and headsets, the company has refrained from releasing dedicated motion tracking devices for Quest users.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Meta\u2019s hesitancy comes down to demand and market dynamics. Speaking at a recent tech event, Meta\u2019s VP of VR and AR, Jason Rubin, explained that while motion trackers have potential, their success will depend on how well Pico\u2019s trackers perform in the market.\u00a0 Rubin added, that if there\u2019s overwhelming consumer interest, they\u2019ll absolutely explore similar options for the Quest ecosystem.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For now, Meta is concentrating on refining existing Quest features, such as hand-tracking technology and improved passthrough modes. However, the company\u2019s decision to monitor Pico\u2019s success signals a potential pivot in strategy should motion tracking become a must-have feature for VR enthusiasts.<\/span><\/p>\n<p><span style=\"font-weight: 400\">With intensifying\u00a0 competition between Meta\u2019s Quest and Pico headsets, VR users are left to wonder if motion tracking will become the next big battleground for virtual reality dominance. For now, Meta remains content with its current offerings but stands ready to adapt if market trends shift.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta\u2019s hesitancy comes down to demand and market dynamics.<\/p>\n","protected":false},"author":433,"featured_media":51317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[5315,124,17011,17013,17012],"class_list":["post-51315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-bytedance","tag-meta","tag-pico","tag-quest-vr-headsets","tag-vr-hardware"],"reading_time":"2 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/51315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/users\/433"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/comments?post=51315"}],"version-history":[{"count":0,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/51315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media\/51317"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media?parent=51315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/categories?post=51315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/tags?post=51315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}