{"id":37459,"date":"2024-03-31T03:15:25","date_gmt":"2024-03-31T07:15:25","guid":{"rendered":"https:\/\/usa.businessupturn.com\/?p=37459"},"modified":"2024-03-31T03:15:25","modified_gmt":"2024-03-31T07:15:25","slug":"southeast-asias-smartphone-market-surges-while-china-lags-behind","status":"publish","type":"post","link":"https:\/\/www.businessupturn.com\/usa\/southeast-asias-smartphone-market-surges-while-china-lags-behind\/37459\/","title":{"rendered":"Southeast Asia\u2019s Smartphone Market Surges While China Lags Behind"},"content":{"rendered":"

Smartphone<\/span> shipments<\/span> in<\/span> Southeast<\/span> Asia<\/span> will<\/b><\/span> continue<\/b><\/span> to<\/b><\/span> increase<\/b><\/span> in<\/span> 2024.<\/b><\/span> Smartphone<\/b><\/span> shipments<\/b><\/span> in<\/b><\/span> five<\/b><\/span> Southeast<\/b><\/span> Asian<\/b><\/span>markets<\/b><\/span> reached<\/b><\/span> a<\/span> total<\/b><\/span> of<\/b><\/span> 7.26<\/b><\/span> million<\/b><\/span> units,<\/b><\/span> up<\/b><\/span> 20%<\/b><\/span> year<\/b><\/span> on<\/b><\/span> year,<\/b><\/span> according<\/b><\/span> to<\/span> research<\/span> by<\/b><\/span> technology<\/span> market<\/span> analysis<\/b><\/span>company<\/b><\/span> Canalys.<\/b><\/span><\/p>\n

This<\/b><\/span> recovery<\/b><\/span> follows<\/span> an<\/b><\/span> economic<\/b><\/span> recovery<\/b><\/span> that<\/span> began<\/span> in<\/span> the<\/span> fourth<\/span> quarter<\/span> of<\/span> 2023<\/b><\/span> and<\/b><\/span> marked<\/b><\/span> the<\/span> first<\/span> year<\/b><\/span> of<\/b><\/span>smartphone<\/span> shipments<\/span> in<\/span> nearly<\/b><\/span> two<\/span> years.<\/span> Canalys<\/span> analyst<\/span> Le<\/span> Xu<\/b><\/span> Chiew<\/span> said<\/b><\/span> this<\/span> change<\/b><\/span> was<\/b><\/span> driven<\/b><\/span> by<\/b><\/span> a<\/b><\/span> stable<\/b><\/span> economy,<\/b><\/span>government<\/span> support<\/b><\/span> and<\/span> strong<\/b><\/span> year-end<\/span> sales,<\/b><\/span> which<\/span> boosted<\/b><\/span> consumer<\/span> confidence<\/b><\/span> and<\/span> regional<\/b><\/span> spending.<\/b><\/span><\/p>\n

Smartphone<\/b><\/span> manufacturers<\/span> are<\/span> using<\/b><\/span> aggressive<\/span> strategies<\/b><\/span> to<\/b><\/span> invest<\/b><\/span> in<\/b><\/span> trends<\/span> such<\/span> as<\/span> affordable<\/span> 5G,<\/span> integrated<\/b><\/span> artificial intelligence ,<\/b><\/span> development<\/b><\/span> ecosystem<\/span> repair<\/b><\/span> and<\/span> channel<\/span> optimization<\/b><\/span> to<\/b><\/span> benefit<\/b><\/span> from<\/b><\/span> the<\/b><\/span> economic<\/b><\/span> recovery.<\/b><\/span> Samsung regained\u00a0its<\/span> number<\/b><\/span> one<\/b><\/span> market<\/span> share<\/span> in<\/span> Southeast<\/span> Asia<\/span> in<\/span> January,<\/span> thanks<\/b><\/span> to<\/b><\/span> the<\/span> success<\/b><\/span> of<\/span> its<\/span> premium<\/span> S24<\/span> series<\/b><\/span> with<\/b><\/span> long<\/b><\/span>battery<\/span> life<\/span> and<\/span> new<\/span> intelligence<\/b><\/span> features.<\/b><\/span><\/p>\n

Chinese<\/b><\/span> competitors<\/b><\/span> such<\/b><\/span> as<\/b><\/span> Xiaomi<\/span> and<\/span> Transsion<\/b><\/span> are<\/span> also<\/span> increasing<\/b><\/span> their<\/span> interest<\/b><\/span> in<\/b><\/span> the<\/span> Southeast<\/span> Asian<\/span> market<\/b><\/span> by<\/b><\/span>offering<\/span> new<\/span> phone<\/span> models<\/span> at<\/span> competitive<\/span> prices.<\/span> Xiaomi,<\/span> the<\/span> second<\/span> largest<\/span> mobile<\/b><\/span> phone<\/span> in<\/b><\/span> terms<\/b><\/span> of<\/b><\/span> shipments,<\/b><\/span> grew<\/b><\/span> 128%<\/b><\/span>year-on-year<\/b><\/span> in<\/span> January,<\/span> while<\/span> Transsion<\/span> grew<\/b><\/span> 190%.<\/b><\/span><\/p>\n

Increasing<\/b><\/span> disposable<\/span> income<\/span> in<\/b><\/span> the<\/b><\/span> region<\/b><\/span> and<\/span> the<\/b><\/span> growing<\/b><\/span> middle<\/b><\/span> class<\/b><\/span> population<\/span> as<\/span> consumers<\/span> switch<\/b><\/span> to<\/b><\/span> smartphones<\/b><\/span>are<\/b><\/span> the<\/b><\/span> main<\/b><\/span> drivers<\/b><\/span> of<\/b><\/span> this<\/b><\/span> growth.<\/b><\/span> By<\/b><\/span> comparison,<\/b><\/span> smartphone<\/span> sales<\/b><\/span> in<\/b><\/span> China,<\/span> the<\/span> world\u2019s<\/b><\/span> largest<\/span> smartphone<\/span> market,<\/b><\/span> fell<\/b><\/span>7%<\/span> in<\/span> the<\/span> first<\/span> six<\/span> weeks<\/span> of<\/span> 2024<\/b><\/span> due<\/b><\/span> to<\/span> the<\/b><\/span> impact<\/b><\/span> on<\/b><\/span> consumer<\/span> confidence<\/span> and<\/span> problems<\/b><\/span> in<\/span> the<\/span> property<\/b><\/span> market.<\/b><\/span><\/p>\n

Smartphone<\/b><\/span> shipments<\/b><\/span> from<\/b><\/span> Apple<\/b><\/span> and<\/b><\/span> especially<\/b><\/span> China<\/b><\/span> fell<\/b><\/span> 24%<\/span> during<\/span> this<\/span> period,<\/span> partly<\/span> due<\/span> to<\/span> the<\/span> reemergence<\/b><\/span> of<\/span> local rivals\u00a0Huawei<\/span> and<\/span> very<\/b><\/span> slow<\/b><\/span> production.<\/b><\/span> As<\/b><\/span> a<\/b><\/span> result,<\/b><\/span> brands<\/span> like<\/span> Apple<\/span> and<\/span> Huawei<\/span> have<\/b><\/span> shifted<\/b><\/span> their<\/span> focus<\/span> to<\/b><\/span> emerging markets\u00a0such<\/b><\/span> as<\/b><\/span> Southeast<\/span> Asia,<\/span> which<\/span> are<\/span> expected<\/b><\/span> to<\/span> grow<\/b><\/span> faster<\/span> than<\/b><\/span> other<\/span> regions.<\/b><\/span><\/p>\n

Canalys<\/b><\/span> forecasts<\/span> annual<\/b><\/span> growth<\/span> in<\/span> Southeast<\/span> Asia<\/b><\/span> to<\/b><\/span> be<\/b><\/span> 7%.<\/b><\/span> By<\/b><\/span> 2024,<\/b><\/span> the<\/b><\/span> Asian<\/b><\/span> smartphone<\/span> market<\/span> will<\/b><\/span> be<\/b><\/span> 3%<\/b><\/span> larger<\/b><\/span> than<\/b><\/span>the<\/span> global<\/span> average.<\/b><\/span> This<\/span> growth<\/span> potential<\/span> attracted<\/span> the<\/b><\/span> attention<\/span> of<\/b><\/span> international<\/b><\/span> brands;<\/b><\/span> Apple<\/span> plans<\/b><\/span> to<\/b><\/span> open<\/b><\/span> its<\/span> first<\/span> store<\/b><\/span> in<\/span>Malaysia<\/span> and<\/span> Huawei<\/span> is<\/b><\/span> strengthening<\/span> ties<\/span> with<\/span> its<\/b><\/span> partners<\/b><\/span> in<\/b><\/span> South<\/b><\/span> Asia.<\/b><\/span><\/p>\n

Indonesia<\/b><\/span> remains<\/b><\/span> Southeast<\/span> Asia\u2019s<\/b><\/span> largest<\/span> smartphone<\/span> market,<\/b><\/span> followed<\/span> by<\/span> the<\/span> Philippines,<\/span> Southeast<\/b><\/span> Asia\u2019s<\/b><\/span>\u00a0largest smartphone<\/b>\u00a0market.<\/b><\/span> Performance<\/b><\/span> has<\/b><\/span> been<\/b><\/span> strong,<\/b><\/span> with<\/span> shipments<\/b><\/span> increasing<\/b><\/span> 77%<\/span> over<\/b><\/span> last<\/span> year.<\/span> Thailand,<\/span> Vietnam<\/b><\/span> and<\/span>Malaysia<\/span> also<\/span> contributed<\/span> to<\/span> the<\/span> region\u2019s<\/span> smartphone<\/span> market,<\/span> with<\/b><\/span> Vietnam\u2019s<\/b><\/span> shipments<\/b><\/span> declining<\/b><\/span> slightly<\/b><\/span> by<\/b><\/span> 2%<\/span> year-on-year.<\/b><\/span><\/p>\n

As<\/b><\/span> Southeast<\/span> Asian<\/b><\/span> countries<\/b><\/span> become<\/b><\/span> important<\/b><\/span> for<\/span> smartphone<\/span> companies<\/b><\/span> seeking<\/span> growth,<\/b><\/span> competition<\/span> should<\/b><\/span>\u00a0intensify during <\/b>the<\/b><\/span> event,<\/b><\/span> driving<\/span> innovation<\/span> and<\/span> investment<\/span> trends<\/b><\/span> in<\/span> the<\/span> region\u2019s<\/span> business<\/b><\/span> environment.<\/b><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Robust Growth in Smartphone Shipments Drives Competition and Investment in Southeast Asia<\/p>\n","protected":false},"author":331,"featured_media":36882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[10645,3525],"class_list":["post-37459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-asia","tag-smartphones"],"reading_time":"3 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/37459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/users\/331"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/comments?post=37459"}],"version-history":[{"count":0,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/37459\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media\/36882"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media?parent=37459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/categories?post=37459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/tags?post=37459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}