{"id":37447,"date":"2024-03-31T03:03:35","date_gmt":"2024-03-31T07:03:35","guid":{"rendered":"https:\/\/usa.businessupturn.com\/?p=37447"},"modified":"2024-03-31T03:03:35","modified_gmt":"2024-03-31T07:03:35","slug":"eus-digital-markets-act-impact-on-big-tech-and-eu-citizens","status":"publish","type":"post","link":"https:\/\/www.businessupturn.com\/usa\/eus-digital-markets-act-impact-on-big-tech-and-eu-citizens\/37447\/","title":{"rendered":"EU\u2019s Digital Markets Act: Impact on Big Tech and EU Citizens"},"content":{"rendered":"

The<\/span> European<\/span> Union\u2019s<\/span> Digital<\/span> Market<\/b><\/span> Act<\/span> (DMA)<\/span> has<\/span> come<\/span> into<\/span> force,<\/b><\/span> bringing<\/b><\/span> significant<\/span> changes<\/span> to<\/b><\/span> US<\/b><\/span> technology<\/b><\/span>companies<\/span> and<\/span> EU<\/span> consumers.<\/b><\/span><\/p>\n

For<\/b><\/span> big<\/b><\/span> tech<\/span> companies:<\/p>\n

\u2013 American<\/b><\/span> tech<\/b><\/span> companies<\/b><\/span> such<\/span> as<\/span> Alphabet,<\/span> Amazon,<\/span> Apple,<\/span> Meta,<\/span> Microsoft<\/b><\/span> and<\/span> ByteDance<\/span> have<\/b><\/span> turned<\/b><\/span> to<\/b><\/span> \u201caudience\u201d<\/b><\/span>control\u201d<\/b><\/span> under<\/span> the<\/span> DMA<\/b><\/span> and<\/b><\/span> are<\/b><\/span> facing<\/span> problems<\/b><\/span> due<\/span> to<\/span> their<\/span> strict<\/b><\/span> rules, <\/b><\/span>company<\/b><\/span> management and m<\/b><\/span>aintenance.<\/b><\/span>
\n\u2013 These<\/b><\/span> companies<\/span> must<\/span> ensure<\/span> fair<\/span> competition<\/span> on<\/span> their<\/span> platforms<\/b><\/span> and<\/b><\/span> not<\/b><\/span> prioritize<\/b><\/span> their<\/span> own<\/span> services<\/span> over<\/span> competitors\u2019 <\/b><\/span>services.<\/b><\/span>
\n\u2013 Requirements<\/b><\/span> include<\/span> allowing<\/span> third-party<\/b><\/span> app<\/span> stores<\/span> (for<\/b><\/span> example,<\/b><\/span> Apple<\/span> opening<\/span> the<\/b><\/span> iPhone<\/span> to<\/span> other<\/b><\/span> app<\/span> stores)<\/span> and messaging\u00a0include<\/b><\/span> allowing<\/b><\/span> apps<\/span> to<\/b><\/span> interact<\/b><\/span> with<\/span> third-party<\/span> services<\/span> (like<\/b><\/span> Meta\u2019s<\/span> Facebook<\/span> Messenger<\/span> and<\/span> WhatsApp).<\/b><\/span>
\n\u2013 Administration<\/b><\/span> begins<\/b><\/span> and<\/b><\/span> Apple<\/span> fined<\/span> more<\/b><\/span> than<\/b><\/span> \u20ac1.8<\/b><\/span> billion<\/b><\/span> over<\/span> App<\/span> Store<\/span> apps,<\/b><\/span> a<\/b><\/span> loss<\/b><\/span> of<\/b><\/span> annual<\/b><\/span> global<\/b><\/span> revenue<\/b>.<\/span><\/p>\n

\u2013 It<\/b><\/span> sets<\/b><\/span> a<\/span>precedent<\/span> that<\/b><\/span> fines<\/span> of<\/span> up<\/span> to<\/span> 10%<\/span> will<\/b><\/span> be<\/b><\/span> imposed.<\/b><\/span> Penalties<\/b><\/span> will<\/b><\/span> be<\/b><\/span> imposed<\/b><\/span> for<\/span> ongoing<\/b><\/span> violations.<\/b><\/span><\/p>\n


\nImplications<\/b><\/span> for<\/b><\/span> EU<\/b><\/span> citizens:<\/b><\/span><\/p>\n


\n\u2013 Consumers<\/b><\/span> will<\/b><\/span> want<\/b><\/span> more<\/b><\/span> choice<\/b><\/span> for<\/b><\/span> search<\/b><\/span> engines<\/b><\/span> and<\/b><\/span> more<\/b><\/span> choice<\/b><\/span> between<\/b><\/span> messaging<\/b><\/span> services<\/b><\/span> on<\/span> Android<\/b><\/span> phones.<\/b><\/span><\/p>\n

\u2013 They<\/b><\/span> will<\/span> see<\/span> changes<\/span> in<\/span> the<\/b><\/span> way<\/b><\/span> big<\/b><\/span> tech<\/span> works<\/b><\/span> for<\/b><\/span> them,<\/span> such<\/span> as<\/span> greater<\/b><\/span> interactivity.<\/b><\/span>
\n\u2013 But<\/b><\/span> opponents<\/b><\/span> and<\/span> experts<\/b><\/span> are<\/b><\/span> still<\/b><\/span> worried. <\/b><\/span>For<\/span> example,<\/b><\/span> although<\/b><\/span> Apple\u2019s<\/span> move<\/span> to<\/span> another<\/b><\/span> app<\/span> store<\/b><\/span> is<\/span> a<\/span> step<\/span> forward,<\/span>\u00a0the persistence <\/b>of<\/b><\/span> problems<\/b><\/span> and<\/span> disagreements<\/b><\/span> with<\/span> developers,<\/b><\/span> including<\/b><\/span> Microsoft,<\/span> Spotify<\/b><\/span> and<\/span> Epic<\/span> Games,<\/b><\/span> show<\/b><\/span>\u00a0that there<\/b>\u00a0is<\/b><\/span> stress.<\/b><\/span>
\n\u2013 Google\u2019s<\/b><\/span> use<\/b><\/span> of<\/span> the<\/b><\/span> search<\/span> engine<\/b><\/span> selection<\/b><\/span> screen<\/b><\/span> and<\/span> other<\/span> changes<\/b><\/span> may<\/span> cause<\/b><\/span> problems<\/b><\/span> and<\/span> unintended<\/span> consequences<\/b><\/span>that<\/b><\/span> may<\/b><\/span> be<\/b><\/span> beneficial<\/b><\/span> to<\/b><\/span> large<\/span> businesses,<\/b><\/span> such<\/b><\/span> as<\/b><\/span> sites<\/b><\/span> that<\/b><\/span> offer<\/b><\/span> online<\/span> bookings<\/b><\/span> at<\/span> the<\/span> price<\/b><\/span> of<\/span> small<\/b><\/span> businesses.<\/b><\/span><\/p>\n


\nOverall,<\/b><\/span> the<\/span> DMA<\/span> represents<\/span> an<\/b><\/span> area<\/b><\/span> of<\/b><\/span> \u200b\u200bchange<\/b><\/span> towards<\/b><\/span> the<\/b><\/span> governance<\/b><\/span> of<\/b><\/span> big<\/b><\/span> technologies<\/b><\/span> with<\/b><\/span> the<\/b><\/span> aim<\/b><\/span> of<\/b><\/span> promoting<\/b><\/span>competition<\/span> and<\/span> protecting<\/b><\/span> EU<\/b><\/span> consumers.<\/b><\/span> But<\/b><\/span> uncertainties<\/span> and<\/span> ongoing<\/span> debates<\/span> suggest<\/span> that<\/span> both<\/span> technology<\/b><\/span> and<\/span> EU<\/span>citizens<\/b><\/span> may<\/b><\/span> face<\/b><\/span> further<\/b><\/span> changes<\/b><\/span> and<\/b><\/span> challenges.<\/b><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Key Changes and Implications<\/p>\n","protected":false},"author":331,"featured_media":36904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[726,4745],"class_list":["post-37447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-eu","tag-tech"],"reading_time":"2 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/37447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/users\/331"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/comments?post=37447"}],"version-history":[{"count":0,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/37447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media\/36904"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media?parent=37447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/categories?post=37447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/tags?post=37447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}