{"id":37444,"date":"2024-03-31T02:59:26","date_gmt":"2024-03-31T06:59:26","guid":{"rendered":"https:\/\/usa.businessupturn.com\/?p=37444"},"modified":"2024-03-31T02:59:26","modified_gmt":"2024-03-31T06:59:26","slug":"metas-ambitious-ai-plans-building-a-giant-model-for-its-video-ecosystem","status":"publish","type":"post","link":"https:\/\/www.businessupturn.com\/usa\/metas-ambitious-ai-plans-building-a-giant-model-for-its-video-ecosystem\/37444\/","title":{"rendered":"Meta\u2019s Ambitious AI Plans: Building a Giant Model for its Video Ecosystem"},"content":{"rendered":"<p><span class=\"sw\"><b>Meta<\/b><\/span> <span class=\"sw\"><b>(formerly<\/b><\/span> <span class=\"sw\"><b>Facebook)<\/b><\/span> <span class=\"sw\"><b>CEO<\/b><\/span> <span class=\"sw\"><b>Tom<\/b><\/span> <span class=\"sw\"><b>Alison<\/b><\/span> <span class=\"sw\"><b>said<\/b><\/span> <span class=\"sw\"><b>the<\/b><\/span> <span class=\"sw\"><b>company<\/b><\/span> <span class=\"sw\">is<\/span> <span class=\"sw\">investing<\/span> <span class=\"sw\">heavily<\/span> <span class=\"sw\">in<\/span> <span class=\"sw\"><b>AI<\/b><\/span> <span class=\"sw\"><b>and<\/b><\/span> <span class=\"sw\">plans<\/span> <span class=\"sw\">to<\/span> <span class=\"sw\"><b>build<\/b><\/span> <span class=\"sw\">a<\/span> <span class=\"sw\">massive<\/span> <span class=\"sw\">AI<\/span> <span class=\"sw\">system<\/span><span class=\"sw\">to<\/span> <span class=\"sw\"><b>spread<\/b><\/span> <span class=\"sw\">video<\/span> <span class=\"sw\">recommendations<\/span> <span class=\"sw\">across<\/span> <span class=\"sw\">all<\/span> <span class=\"sw\"><b>platforms.<\/b><\/span><span class=\"sw\"><b><\/p>\n<p>Meta\u2019s<\/b><\/span> <span class=\"sw\">technology<\/span> <span class=\"sw\">roadmap<\/span> <span class=\"sw\">extending<\/span> <span class=\"sw\">to<\/span> <span class=\"sw\"><b>2026<\/b><\/span> <span class=\"sw\">includes<\/span> <span class=\"sw\">the<\/span> <span class=\"sw\">creation<\/span> <span class=\"sw\">of<\/span> <span class=\"sw\">an<\/span> <span class=\"sw\"><b>artificial<\/b><\/span> <span class=\"sw\"><b>intelligence<\/b><\/span> <span class=\"sw\">model<\/span> <span class=\"sw\"><b>that<\/b><\/span> <span class=\"sw\"><b>can<\/b><\/span> <span class=\"sw\"><b>provide<\/b><\/span> <span class=\"sw\">video<\/span><span class=\"sw\"><b>instructions<\/b><\/span> <span class=\"sw\">for<\/span> <span class=\"sw\"><b>short<\/b><\/span> <span class=\"sw\">content<\/span> <span class=\"sw\">like<\/span> <span class=\"sw\">Reels<\/span> <span class=\"sw\">and<\/span> <span class=\"sw\"><b>longer<\/b><\/span> <span class=\"sw\"><b>videos<\/b><\/span> <span class=\"sw\"><b>of<\/b><\/span> <span class=\"sw\"><b>movies.<\/b><\/span><span class=\"sw\"><b><\/p>\n<p>In<\/b><\/span> <span class=\"sw\"><b>the<\/b><\/span> <span class=\"sw\"><b>past,<\/b><\/span> <span class=\"sw\">Meta<\/span> <span class=\"sw\"><b>used<\/b><\/span> <span class=\"sw\">separate<\/span> <span class=\"sw\">AI<\/span> <span class=\"sw\"><b>models,<\/b><\/span> <span class=\"sw\"><b>groups<\/b><\/span> <span class=\"sw\"><b>and<\/b><\/span> <span class=\"sw\"><b>Facebook<\/b><\/span> <span class=\"sw\"><b>feeds<\/b><\/span> <span class=\"sw\">for<\/span> <span class=\"sw\">different<\/span> <span class=\"sw\">products<\/span> <span class=\"sw\">such<\/span> <span class=\"sw\">as<\/span> <span class=\"sw\"><b>Reels.<\/b><\/span> <span class=\"sw\">However,<\/span> <span class=\"sw\">the<\/span><span class=\"sw\">company<\/span> <span class=\"sw\">is<\/span> <span class=\"sw\"><b>currently<\/b><\/span> <span class=\"sw\"><b>developing<\/b><\/span> <span class=\"sw\">a<\/span> <span class=\"sw\"><b>collaborative<\/b><\/span> <span class=\"sw\"><b>consensus<\/b><\/span> <span class=\"sw\">model<\/span> <span class=\"sw\">to<\/span> <span class=\"sw\"><b>develop<\/b><\/span> <span class=\"sw\"><b>AI<\/b><\/span> <span class=\"sw\"><b>capabilities.<\/b><\/span><span class=\"sw\"><b><\/p>\n<p>To<\/b><\/span> <span class=\"sw\"><b>increase<\/b><\/span> <span class=\"sw\">its<\/span> <span class=\"sw\">AI<\/span> <span class=\"sw\"><b>capabilities,<\/b><\/span> <span class=\"sw\">Meta<\/span> <span class=\"sw\">has<\/span> <span class=\"sw\"><b>invested<\/b><\/span> <span class=\"sw\">billions<\/span> <span class=\"sw\">of<\/span> <span class=\"sw\">dollars<\/span> <span class=\"sw\">in<\/span> <span class=\"sw\">Nvidia<\/span> <span class=\"sw\">graphics<\/span> <span class=\"sw\">processing<\/span> <span class=\"sw\">units<\/span> <span class=\"sw\">(GPUs),<\/span> <span class=\"sw\">which<\/span> <span class=\"sw\">have<\/span><span class=\"sw\">become<\/span> <span class=\"sw\"><b>indispensable<\/b><\/span> <span class=\"sw\">for<\/span> <span class=\"sw\">training<\/span> <span class=\"sw\">large<\/span> <span class=\"sw\">language<\/span> <span class=\"sw\">models<\/span> <span class=\"sw\">(LLMs)<\/span> <span class=\"sw\"><b>such<\/b><\/span> <span class=\"sw\"><b>as<\/b><\/span> <span class=\"sw\"><b>ChatGPT.<\/b><\/span><span class=\"sw\"><b><\/p>\n<p>Meta\u2019s<\/b><\/span> <span class=\"sw\"><b>technology<\/b><\/span> <span class=\"sw\"><b>roadmap<\/b><\/span> <span class=\"sw\"><b>\u201cPhase<\/b><\/span> <span class=\"sw\"><b>1\u2033<\/b><\/span> <span class=\"sw\"><b>moves<\/b><\/span> <span class=\"sw\">to<\/span> <span class=\"sw\">GPUs<\/span> <span class=\"sw\">to<\/span> <span class=\"sw\"><b>improve<\/b><\/span> <span class=\"sw\"><b>product<\/b><\/span> <span class=\"sw\"><b>quality.<\/b><\/span> <span class=\"sw\">Last<\/span> <span class=\"sw\">year,<\/span> <span class=\"sw\">Meta<\/span> <span class=\"sw\">developed<\/span> <span class=\"sw\">a<\/span> <span class=\"sw\">new<\/span> <span class=\"sw\">model<\/span><span class=\"sw\"><b>that<\/b><\/span> <span class=\"sw\"><b>could<\/b><\/span> <span class=\"sw\"><b>process<\/b><\/span> <span class=\"sw\">more<\/span> <span class=\"sw\"><b>data,<\/b><\/span> <span class=\"sw\">resulting<\/span> <span class=\"sw\">in<\/span> <span class=\"sw\">an<\/span> <span class=\"sw\">8%<\/span> <span class=\"sw\">to<\/span> <span class=\"sw\">10%<\/span> <span class=\"sw\">increase<\/span> <span class=\"sw\">in<\/span> <span class=\"sw\"><b>view<\/b><\/span> <span class=\"sw\">time<\/span> <span class=\"sw\">on<\/span> <span class=\"sw\"><b>Reels\u2019<\/b><\/span> <span class=\"sw\">Facebook<\/span> <span class=\"sw\"><b>app.<\/b><\/span><span class=\"sw\"><b><\/p>\n<p>Currently<\/b><\/span> <span class=\"sw\">in<\/span> <span class=\"sw\"><b>\u201cPhase<\/b><\/span> <span class=\"sw\">3\u2033<\/span> <span class=\"sw\">of<\/span> <span class=\"sw\">its<\/span> <span class=\"sw\"><b>restructuring,<\/b><\/span> <span class=\"sw\">Meta<\/span> <span class=\"sw\">aims<\/span> <span class=\"sw\">to<\/span> <span class=\"sw\"><b>leverage<\/b><\/span> <span class=\"sw\">technology<\/span> <span class=\"sw\">and<\/span> <span class=\"sw\">expand<\/span> <span class=\"sw\">its<\/span> <span class=\"sw\">use<\/span> <span class=\"sw\">across<\/span> <span class=\"sw\">multiple<\/span> <span class=\"sw\">products,<\/span><span class=\"sw\">engagement<\/span> <span class=\"sw\">and<\/span> <span class=\"sw\"><b>ability<\/b><\/span> <span class=\"sw\"><b>to<\/b><\/span> <span class=\"sw\"><b>drive<\/b><\/span> <span class=\"sw\">relevance<\/span> <span class=\"sw\">of<\/span> <span class=\"sw\"><b>offer.<\/b><\/span><span class=\"sw\"><b><\/p>\n<p>The<\/b><\/span> <span class=\"sw\">ultimate<\/span> <span class=\"sw\">goal<\/span> <span class=\"sw\">is<\/span> <span class=\"sw\">to<\/span> <span class=\"sw\">power<\/span> <span class=\"sw\">Meta\u2019s<\/span> <span class=\"sw\">entire<\/span> <span class=\"sw\">video<\/span> <span class=\"sw\">ecosystem<\/span> <span class=\"sw\">with<\/span> <span class=\"sw\">a<\/span> <span class=\"sw\">single<\/span> <span class=\"sw\"><b>intelligence<\/b><\/span> <span class=\"sw\">model,<\/span> <span class=\"sw\"><b>making<\/b><\/span> <span class=\"sw\"><b>it<\/b><\/span> <span class=\"sw\">more<\/span> <span class=\"sw\">responsive<\/span> <span class=\"sw\">and<\/span><span class=\"sw\">engaging<\/span> <span class=\"sw\"><b>to<\/b><\/span> <span class=\"sw\"><b>suggestions.<\/b><\/span> <span class=\"sw\">For<\/span> <span class=\"sw\"><b>example,<\/b><\/span> <span class=\"sw\">if<\/span> <span class=\"sw\">a<\/span> <span class=\"sw\">user<\/span> <span class=\"sw\">shows<\/span> <span class=\"sw\">interest<\/span> <span class=\"sw\">in<\/span> <span class=\"sw\">a<\/span> <span class=\"sw\">topic<\/span> <span class=\"sw\">on<\/span> <span class=\"sw\">Reels,<\/span> <span class=\"sw\">the<\/span> <span class=\"sw\">same<\/span> <span class=\"sw\"><b>topic<\/b><\/span> <span class=\"sw\"><b>will<\/b><\/span> <span class=\"sw\">be<\/span> <span class=\"sw\">reflected<\/span> <span class=\"sw\">in<\/span> <span class=\"sw\">their<\/span><span class=\"sw\">Facebook<\/span> <span class=\"sw\"><b>feed.<\/b><\/span><span class=\"sw\"><b><\/p>\n<p>Meta<\/b><\/span> <span class=\"sw\">envisions<\/span> <span class=\"sw\">integrating<\/span> <span class=\"sw\">generative<\/span> <span class=\"sw\">AI<\/span> <span class=\"sw\">into<\/span> <span class=\"sw\"><b>many<\/b><\/span> <span class=\"sw\"><b>aspects<\/b><\/span> <span class=\"sw\"><b>of<\/b><\/span> <span class=\"sw\"><b>the<\/b><\/span> <span class=\"sw\"><b>customer<\/b><\/span> <span class=\"sw\"><b>environment,<\/b><\/span> <span class=\"sw\">including<\/span> <span class=\"sw\">core<\/span> <span class=\"sw\"><b>flows<\/b><\/span> <span class=\"sw\">and<\/span> <span class=\"sw\"><b>teams.<\/b><\/span><span class=\"sw\">This<\/span> <span class=\"sw\"><b>allows<\/b><\/span> <span class=\"sw\">users<\/span> <span class=\"sw\">to<\/span> <span class=\"sw\">interact<\/span> <span class=\"sw\">with<\/span> <span class=\"sw\"><b>a<\/b><\/span> <span class=\"sw\">digital<\/span> <span class=\"sw\"><b>assistant<\/b><\/span> <span class=\"sw\"><b>to<\/b><\/span> <span class=\"sw\"><b>complete<\/b><\/span> <span class=\"sw\">tasks<\/span> <span class=\"sw\"><b>such<\/b><\/span> <span class=\"sw\"><b>as<\/b><\/span> <span class=\"sw\"><b>finding<\/b><\/span> <span class=\"sw\">information<\/span> <span class=\"sw\"><b>on<\/b><\/span> <span class=\"sw\"><b>a<\/b><\/span> <span class=\"sw\"><b>particular<\/b><\/span> <span class=\"sw\"><b>topic<\/b><\/span> <span class=\"sw\">or<\/span><span class=\"sw\"><b>getting<\/b><\/span> <span class=\"sw\">personalized<\/span> <span class=\"sw\">recommendations<\/span> <span class=\"sw\"><b>in<\/b><\/span> <span class=\"sw\"><b>communities<\/b><\/span> <span class=\"sw\"><b>of<\/b><\/span> <span class=\"sw\"><b>interest.<\/b><\/span><span class=\"sw\"><b><\/p>\n<p>Alison<\/b><\/span> <span class=\"sw\">believes<\/span> <span class=\"sw\">Meta<\/span> <span class=\"sw\">has<\/span> <span class=\"sw\">the<\/span> <span class=\"sw\">opportunity<\/span> <span class=\"sw\">to<\/span> <span class=\"sw\"><b>create<\/b><\/span> <span class=\"sw\"><b>a<\/b><\/span> <span class=\"sw\"><b>cross-platform<\/b><\/span> <span class=\"sw\"><b>platform<\/b><\/span> <span class=\"sw\"><b>that<\/b><\/span> <span class=\"sw\"><b>revolutionizes<\/b><\/span> <span class=\"sw\"><b>the<\/b><\/span> <span class=\"sw\"><b>way<\/b><\/span> <span class=\"sw\"><b>consumers<\/b><\/span><span class=\"sw\"><b>interact<\/b><\/span> <span class=\"sw\">with<\/span> <span class=\"sw\">generative<\/span> <span class=\"sw\">AI,<\/span> <span class=\"sw\"><b>providing<\/b><\/span> <span class=\"sw\">a<\/span> <span class=\"sw\">more<\/span> <span class=\"sw\">interactive<\/span> <span class=\"sw\"><b>experience.<\/b><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta executive reveals roadmap to power Facebook\u2019s video recommendations with a single AI model<\/p>\n","protected":false},"author":331,"featured_media":36894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[124,4745],"class_list":["post-37444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-meta","tag-tech"],"reading_time":"2 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/37444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/users\/331"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/comments?post=37444"}],"version-history":[{"count":0,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/37444\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media\/36894"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media?parent=37444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/categories?post=37444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/tags?post=37444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}