Michael Jordan\u2019s endorsement journey included a significant partnership with Hanes, a deal that spanned over three decades. Initially signing with Hanes in 1989, Jordan\u2019s collaboration with the undergarment brand featured memorable commercials that aimed to capture the human side of the NBA superstar. Notably, a 1992 commercial, co-starring Jordan\u2019s real-life father and wife, became iconic, emphasizing the personal aspect of his stardom.<\/p>\n
Hanes adopted a unique approach in using Jordan as more than just a basketball player, recognizing that his popularity extended beyond the game. Even after Jordan\u2019s retirement from the NBA, the partnership with Hanes continued, with the basketball legend earning $14 million from the endorsement by 2015.<\/p>\n
The relationship between Jordan and Hanes was characterized by a special bond, according to Estee Portnoy, Jordan\u2019s business manager. This connection led to their enduring collaboration for more than 30 years. However, in 2021, the partnership came to an end, and despite its longevity, the parting was relatively low-key, lacking a major announcement.<\/p>\n
One of the notable incidents during Jordan\u2019s association with Hanes occurred in a 2010 commercial where he sported a soul patch and a small mustache. The facial hair choice sparked controversy and online discourse, with some mistakenly associating it with a \u201cHitler \u2018stache.\u201d Even Charles Barkley, Jordan\u2019s friend and former teammate, criticized the decision, calling it one of the \u201cstupidest things\u201d he had seen.<\/p>\n
Despite the momentary controversy, Hanes experienced an uptick in sales during the subsequent quarter. Jordan did not appear in another Hanes ad until 2014, commemorating the 25th anniversary of their collaboration. The basketball legend starred in a commercial promoting Hanes\u2019 X-Temp line.<\/p>\n
In 2019, marking 30 years of partnership, Hanes launched a special promotion, creating 800,000 packs of Jordan trading cards featuring photos from his Hanes ads over the years. The extended collaboration was attributed to Hanes understanding Jordan\u2019s preferred portrayal on camera and aligning with his image.<\/p>\n
While the reasons for the eventual end of the partnership remain undisclosed, it is evident that the collaboration between Michael Jordan and Hanes was a remarkable and enduring success, characterized by mutual respect and a shared understanding of how to present the basketball legend on screen.<\/p>\n","protected":false},"excerpt":{"rendered":"
Michael Jordan\u2019s endorsement journey included a significant partnership with Hanes, a deal that spanned over three decades. Initially signing with\u2026<\/p>\n","protected":false},"author":294,"featured_media":27977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[5346],"class_list":["post-27976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrity-news","tag-michael-jordan"],"reading_time":"2 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/27976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/users\/294"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/comments?post=27976"}],"version-history":[{"count":0,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/27976\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media\/27977"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media?parent=27976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/categories?post=27976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/tags?post=27976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}