Victoria\u2019s Secret, a renowned lingerie brand, is making a nostalgic move by bringing together some of its classic supermodels from its glory days. Gisele B\u00fcndchen, Naomi Campbell, Adriana Lima, and Candice Swanepoel, former Victoria\u2019s Secret Angels, are reuniting for a new campaign aimed at launching the brand\u2019s latest bra and underwear collection called \u201cThe Icon.\u201d<\/p>\n
This strategic move comes as Victoria\u2019s Secret seeks to regain its momentum following a period of turmoil and rebranding efforts. The \u201cAngels\u201d brand, under which B\u00fcndchen, Lima, and Swanepoel rose to prominence, was retired by the company in 2021. Despite the rebranding, the brand aims to rekindle its iconic status with the new \u201cIcon\u201d campaign, which features a mix of classic black-and-white and color portraits taken by acclaimed fashion photographer Mikael Jansson.<\/p>\n
The campaign features an ensemble cast, including Adut Akech, Hailey Bieber, Paloma Elsesser, Sui He, and Emily Ratajkowski, who have either walked in the Victoria\u2019s Secret Fashion Show before or have joined the brand\u2019s recent VS Collective initiative.<\/p>\n
Accompanying the campaign\u2019s new collection launch is the promise of \u201cfirst-of-its-kind lifting and shaping technology\u201d in their push-up demi bra. Additionally, the campaign is a teaser for the return of the Victoria\u2019s Secret Fashion Show, which is making a comeback after a four-year hiatus. The revamped event, known as \u201cThe Tour,\u201d is set to debut this fall and is anticipated to feature a star-studded lineup, with some models from the campaign making appearances on the runway.<\/p>\n
The road to rejuvenation hasn\u2019t been without challenges for Victoria\u2019s Secret. The company canceled its iconic fashion show in 2019 after 24 years due to low viewership and criticism over exclusion of trans models. Furthermore, competition in the lingerie sector has intensified, with brands like Rihanna\u2019s Savage x Fenty embracing inclusive sizing and diverse representation. Despite the brand\u2019s efforts, it still faces obstacles, including the departure of its CEO and public scrutiny stemming from its association with Jeffrey Epstein.<\/p>\n
As Victoria\u2019s Secret takes steps to revive its once-dominant status in the lingerie market, the return of its original supermodels symbolizes a nostalgic comeback while it navigates a competitive and evolving industry landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"
Victoria\u2019s Secret, a renowned lingerie brand, is making a nostalgic move by bringing together some of its classic supermodels from\u2026<\/p>\n","protected":false},"author":430,"featured_media":2263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-2262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-beauty"],"reading_time":"2 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/2262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/users\/430"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/comments?post=2262"}],"version-history":[{"count":0,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/2262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media\/2263"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media?parent=2262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/categories?post=2262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/tags?post=2262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}