PinkPantheress, a British artist known for her eclectic sound that blends various genres from chiptune to Jersey club beats, took an unconventional path to break into the US market with her track \u201cBoy\u2019s a Liar.\u201d The song, which had already gained substantial traction online, received a significant boost through a remix featuring a highly anticipated rapper, Ice Spice, catapulting PinkPantheress into wider recognition in the music scene.<\/p>\n
The song\u2019s genesis was rather serendipitous, according to Phoebe Gold and Jesse Gassongo-Alexander, PinkPantheress\u2019 co-managers at Up Close Management. The initial spark came when Jesse overheard a snippet of the track through PinkPantheress\u2019 door while they were all staying in a house in the hills of LA. This led to the creation of \u201cBoy\u2019s a Liar,\u201d although the song wasn\u2019t fully complete at that point. Despite its brevity, the track\u2019s teaser on TikTok went viral, setting the stage for its eventual explosive release in late 2022.<\/p>\n
Initially hesitant about creating a remix, PinkPantheress and her team reconsidered their stance as the song\u2019s popularity soared. Ice Spice, a rising artist, became an appealing collaborator after showing interest in PinkPantheress\u2019 work by following her on Instagram. A collaboration was promptly initiated, resulting in Ice Spice sending over her verse within three days. The remix, titled \u201cBoy\u2019s a Liar, Pt. 2,\u201d revitalized the song\u2019s virality and attracted a broader audience.<\/p>\n
300 Entertainment, a label under 300 Elektra Entertainment, took charge of promoting the track further. Their marketing strategy involved leveraging influencer marketing and online campaigns tailored to reference the song\u2019s lyrics, aiming to engage both existing and new fans. To expand PinkPantheress\u2019 reach, the label also sought validation within the hip-hop community by collaborating with influencers deeply entrenched in Black culture and pursuing placements in clubs and rhythmic radio stations.<\/p>\n
Dee Sonaram, 300\u2019s exec VP of promotion and streaming, focused on ensuring the song gained traction in clubs, where it quickly became a crowd favorite. Eventually, despite initial reservations from radio programmers about its pop sound, the track climbed to the top spot on rhythmic radio, solidifying PinkPantheress\u2019 breakthrough in the US market and showcasing her crossover appeal across genres.<\/p>\n","protected":false},"excerpt":{"rendered":"
PinkPantheress, a British artist known for her eclectic sound that blends various genres from chiptune to Jersey club beats, took\u2026<\/p>\n","protected":false},"author":294,"featured_media":14826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[4309,4310],"class_list":["post-14825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-ice-spice","tag-pinkpantheress"],"reading_time":"2 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/14825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/users\/294"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/comments?post=14825"}],"version-history":[{"count":0,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/14825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media\/14826"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media?parent=14825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/categories?post=14825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/tags?post=14825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}