Online sales touched $5.6 billion on Thanksgiving Day in the US, an increase of 5.5 per cent from last year. According to Adobe Analytics, nearly $3.3 billion was spent over mobile devices on Thanksgiving, up 14 per cent and an all-time record. Black Friday was likely to see $9.6 billion in online sales, up 5.7 per cent compared to last year, reports TechCrunch. \u201cCyber Week is off to a strong start with Thanksgiving driving a record $5.6 billion in online spend as consumers took advantage of strong discounts and continued their shopping plans, virtually,\u201d Vivek Pandya, lead analyst, Adobe Digital Insights, was quoted as saying.<\/p>\n
\u201cMobile shopping hit an all-time high, as shoppers took to their smartphones to get the best deals during holiday gatherings, further solidifying mobile\u2019s growing importance in e-commerce,\u201d he added. Adobe is predicting $37.2 billion?in online spend for the full five days starting from Thanksgiving Day (which was on Thursday) including Black Friday \u2014 up?5.4 per cent year-on-year and accounting for 16.8 per cent of all holiday spend. Salesforce said that globally, online sales reached $31.7 billion with its US tally at $7.5 billion, both up only 1 per cent.<\/p>\n
Mobile accounted for 79 per cent of all online traffic globally and 82 per cent in the US. \u201cMobile traffic and sales are soaring as people are on the go once again this holiday weekend,\u201d said Salesforce VP and GM, Retail, Rob Garf.<\/p>\n","protected":false},"excerpt":{"rendered":"
Online sales touched $5.6 billion on Thanksgiving Day in the US, an increase of 5.5 per cent from last year\u2026.<\/p>\n","protected":false},"author":28,"featured_media":13130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[3697,3893,3894,2378,3892],"class_list":["post-13122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-black-friday-sale","tag-mobiles","tag-online-spends","tag-sale","tag-thanksgiving-day"],"reading_time":"2 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/13122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/comments?post=13122"}],"version-history":[{"count":0,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/13122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media\/13130"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media?parent=13122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/categories?post=13122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/tags?post=13122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}