{"id":116430,"date":"2026-04-09T12:23:07","date_gmt":"2026-04-09T16:23:07","guid":{"rendered":"https:\/\/www.businessupturn.com\/usa\/?p=116430"},"modified":"2026-04-09T12:23:07","modified_gmt":"2026-04-09T16:23:07","slug":"nike-set-to-replace-adidas-champions-league-ball-in-historic-football-deal","status":"publish","type":"post","link":"https:\/\/www.businessupturn.com\/usa\/nike-set-to-replace-adidas-champions-league-ball-in-historic-football-deal\/116430\/","title":{"rendered":"Nike set to replace Adidas Champions League ball in historic football deal"},"content":{"rendered":"
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A big change is coming in European football. Nike<\/span><\/span> is close to winning the deal to supply match balls for the UEFA Champions League<\/span><\/span>. This will end the long run of Adidas<\/span><\/span> after 25 years.<\/p>\n

Adidas has been behind the famous starball design since 2001. That ball became a symbol of the tournament. Now the control is about to shift.<\/p>\n

The new deal is expected to run from 2027 to 2031. It will also include other tournaments like the Europa League and Conference League.<\/p>\n

Nike Champions League ball deal value rises sharply<\/h2>\n

The value of this deal is expected to jump big. Reports suggest it could go above \u20ac40 million per year. That is almost double the current value.<\/p>\n

This shows how important football rights have become. Brands are ready to spend more to stay visible on the global stage.<\/p>\n

The decision is also part of a bigger commercial push by UEFA. The body wants to increase revenue from its competitions. More money is now flowing through media rights and sponsorship deals.<\/p>\n

Adidas Champions League exit ends iconic era<\/h2>\n

Adidas has confirmed it will not renew its contract. The company said it is proud of its legacy. The Champions League ball was one of its most iconic products.<\/p>\n

Even after this exit, Adidas is not leaving football. It will still supply balls and kits for other major events. These include the UEFA European Championship<\/span><\/span> and FIFA competitions.<\/p>\n

Still, losing the Champions League is a big moment. It shows how competition between brands is getting tougher.<\/p>\n

Nike football strategy gains momentum<\/h2>\n

This deal highlights Nike\u2019s growing focus on football. The company wants to expand its influence in the sport.<\/p>\n

It comes at a time when Nike is facing pressure in some areas. For example, Puma<\/span><\/span> recently replaced Nike as the match ball supplier for the Premier League<\/span><\/span>. So this move is important. It helps Nike stay strong in the global football market.<\/p>\n

The timing also links with the upcoming FIFA World Cup<\/span><\/span>. Big tournaments always boost brand visibility.<\/p>\n

In simple terms, this is more than just a ball deal. It is a power shift in football business. And it shows that the race between top sports brands is far from over.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A big change is coming in European football. Nike is close to winning the deal to supply match balls for\u2026<\/p>\n","protected":false},"author":294,"featured_media":116434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[3290,36026,36025,19724,33979],"class_list":["post-116430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-adidas","tag-adidas-champions-league","tag-adidas-champions-league-ball","tag-nike","tag-top-stories"],"reading_time":"2 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/116430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/users\/294"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/comments?post=116430"}],"version-history":[{"count":1,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/116430\/revisions"}],"predecessor-version":[{"id":116435,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/116430\/revisions\/116435"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media\/116434"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media?parent=116430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/categories?post=116430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/tags?post=116430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}