{"id":105205,"date":"2026-01-16T09:39:03","date_gmt":"2026-01-16T14:39:03","guid":{"rendered":"https:\/\/www.businessupturn.com\/usa\/?p=105205"},"modified":"2026-01-16T09:39:03","modified_gmt":"2026-01-16T14:39:03","slug":"why-fallout-season-2-ratings-dropped-after-prime-video-changed-its-release-plan","status":"publish","type":"post","link":"https:\/\/www.businessupturn.com\/usa\/why-fallout-season-2-ratings-dropped-after-prime-video-changed-its-release-plan\/105205\/","title":{"rendered":"Why Fallout season 2 ratings dropped after Prime Video changed its release plan"},"content":{"rendered":"<p data-path-to-node=\"1\">The new season of Fallout is finally here but the numbers look a bit different this time. Recent data shows that viewership is much lower than it was for the first season. During its premiere week in December the show pulled in about 794 million minutes of watch time. This is a huge drop from the nearly 3 billion minutes the first season reached when it debuted in early 2024.<\/p>\n<p data-path-to-node=\"2\">The main reason for this change is how Amazon decided to release the episodes. For the first season they put every single episode out at once. This allowed fans to binge the whole story in one weekend which naturally led to higher watch times. For the second season they switched to a weekly schedule. Only one episode was available during that first week of tracking.<\/p>\n<p data-path-to-node=\"3\">It is also important to look at what those numbers actually represent. The total minutes watched includes people rewatching the first season as well. Only about half of that time came from the actual premiere of the second season. Because there was only one new episode to watch it was impossible for it to match the massive scale of a full season drop.<\/p>\n<p data-path-to-node=\"4\">Even with lower initial numbers the show is doing incredibly well with fans and critics. In fact the ratings from viewers are actually higher than they were for the first season. People seem to love the new story following Lucy and The Ghoul as they head toward New Vegas. The quality of the show is clearly not the problem here.<\/p>\n<p data-path-to-node=\"5\">Amazon likely chose this weekly path to keep people talking about the show for a longer time. When a show drops all at once the hype often dies down after a few days. By releasing one episode a week the conversation stays alive on social media for months. This keeps the series in the spotlight much longer than a quick binge would.<\/p>\n<p data-path-to-node=\"6\">The company already has high hopes for the future of the series. They approved a third season months before these new episodes even came out. This shows they are confident in the brand regardless of the initial data. It will be interesting to see if they stick with this weekly plan or try something new next time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new season of Fallout is finally here but the numbers look a bit different this time. Recent data shows\u2026<\/p>\n","protected":false},"author":294,"featured_media":105206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[31988,12549,33979],"class_list":["post-105205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv","tag-fallout-season-2","tag-prime-video","tag-top-stories"],"reading_time":"2 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/105205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/users\/294"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/comments?post=105205"}],"version-history":[{"count":0,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/105205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media\/105206"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media?parent=105205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/categories?post=105205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/tags?post=105205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}