{"id":103998,"date":"2026-01-03T05:25:46","date_gmt":"2026-01-03T10:25:46","guid":{"rendered":"https:\/\/www.businessupturn.com\/usa\/?p=103998"},"modified":"2026-01-03T05:25:46","modified_gmt":"2026-01-03T10:25:46","slug":"rhode-teases-its-2026-beauty-lineup-as-hailey-bieber-signals-another-big-year","status":"publish","type":"post","link":"https:\/\/www.businessupturn.com\/usa\/rhode-teases-its-2026-beauty-lineup-as-hailey-bieber-signals-another-big-year\/103998\/","title":{"rendered":"Rhode teases its 2026 beauty lineup as Hailey Bieber signals another big year"},"content":{"rendered":"
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Rhode ended 2025 firmly cemented as one of the internet\u2019s most influential beauty brands, and it\u2019s clearly not slowing down. Founded by Hailey Bieber, the minimalist skincare and makeup label dominated timelines last year with viral launches, editor-backed formulas, and a headline-making business expansion. Now, as 2026 begins, Rhode has dropped early Instagram hints that suggest a new wave of products is already in motion.<\/p>\n

While details remain tightly under wraps, the teasers have been enough to send fans and beauty insiders into speculation mode.<\/p>\n

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Rhode\u2019s breakout year set the stage for 2026<\/h2>\n

The brand\u2019s momentum follows a defining year. In May 2025, Rhode made global business headlines after being acquired in a deal reportedly valued at $1 billion. By September, the brand reached another major milestone by officially launching in Sephora, expanding its footprint far beyond direct-to-consumer sales.<\/p>\n

Product-wise, Rhode delivered consistent wins. January saw the debut of Peptide Lip Shapes, a lip contour product that redefined how consumers approached liner. That was followed by the Glazing Mist, which sold out repeatedly, and the logo-stamped Peptide Eye Prep Patches that became a staple on Instagram and TikTok. Hailey Bieber wrapped the year with the Birthday Edit in November, reinforcing Rhode\u2019s ability to turn limited releases into viral moments.<\/p>\n

That strong finish now appears to be rolling straight into 2026.<\/p>\n

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Rhode finally teases pimple patches<\/h2>\n

One of the most requested Rhode products has officially entered the chat. The brand teased its upcoming pimple patches with a close-up image showing jelly bean\u2013shaped patches that appear to be made from hydrogel.<\/p>\n

Hydrogel patches are widely praised for creating a moist healing environment that helps draw out impurities while protecting blemishes. Fans were quick to notice that the patches feature Rhode\u2019s logo, a detail almost guaranteed to make them instantly recognisable across social platforms.<\/p>\n

For a brand built on aesthetic minimalism, even acne care looks primed for virality.<\/p>\n

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New shades coming to a cult-favourite lip tint<\/h2>\n

Rhode also hinted at expanding one of its most popular makeup products: the Peptide Lip Tint. Currently, the fan-favourite Jelly Bean shade, a shimmery baby pink, has dominated makeup bags and \u201cclean girl\u201d routines.<\/p>\n

The new teaser shows what appear to be 2 additional shades:<\/p>\n

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    a cool-toned pink with shimmer<\/p>\n<\/li>\n

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    a rose-toned shade with subtle glitter<\/p>\n<\/li>\n<\/ul>\n

    No shade names or launch dates have been revealed yet, but the move suggests Rhode is doubling down on proven hits rather than overextending its lineup.<\/p>\n

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    The Bronzer fans have been asking for<\/h2>\n

    Perhaps the most anticipated tease is Rhode\u2019s long-rumoured bronzer or contour product. Fans have been requesting one for months, and Hailey Bieber herself has previously hinted at it on TikTok and in a birthday-era \u201cget ready with me\u201d video.<\/p>\n

    The product appears to use the same packaging as Rhode\u2019s Pocket Blushes, which are known for their creamy, skin-like finish. That detail alone has sparked excitement, with many expecting a similarly blendable, natural-looking bronzer that fits Rhode\u2019s effortless aesthetic.<\/p>\n

    The final teaser shows small grey jars moving along a production line, without revealing what\u2019s inside. While Rhode hasn\u2019t confirmed the product, the packaging has led many to believe an eye cream could be on the way.<\/p>\n

    Given the success of the Peptide Eye Prep Patches, an eye cream would be a natural next step, and a strategic expansion of Rhode\u2019s peptide-focused eye-care category.<\/p>\n

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    What is Rhode\u2019s strategy?<\/h2>\n

    Rather than flooding the market, Rhode continues to follow a slow, deliberate launch strategy. Each product feels tightly aligned with the brand\u2019s DNA, minimal, functional, and social-media friendly, while still leaving room for surprise.<\/p>\n

    As 2026 begins, Rhode\u2019s early teasers suggest another year of carefully timed drops, fan-driven demand, and viral moments. If 2025 was about proving staying power, 2026 looks set to be about refining dominance, one product at a time.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Rhode ended 2025 firmly cemented as one of the internet\u2019s most influential beauty brands, and it\u2019s clearly not slowing down\u2026.<\/p>\n","protected":false},"author":294,"featured_media":103999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[455,31943],"class_list":["post-103998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrity-news","tag-hailey-bieber","tag-rhode"],"reading_time":"4 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/103998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/users\/294"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/comments?post=103998"}],"version-history":[{"count":0,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/posts\/103998\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media\/103999"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/media?parent=103998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/categories?post=103998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/usa\/wp-json\/wp\/v2\/tags?post=103998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}