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Athletes branching out into acting, especially in commercials, is a trend gaining traction, and this season, NFL players are making a splash with creative brand collaborations. One standout is Detroit Lions head coach Dan Campbell, who stars in Applebee’s new advertising campaign as part of their 2024 season push.
Dan Campbell’s Applebee’s Commercial
In a series of ads that kicked off the season, Campbell is featured prominently, donning Applebee’s attire instead of his usual Detroit gear. His first appearance quickly went viral, showcasing his unique personality and commitment to his role. The ad portrays him approaching a table with diners, where he humorously asks them to cover their mouths with menus while ordering. He explains, “They could steal your order,” referencing the typical sideline communication tactics used by coaches.
Campbell’s action of covering his mouth is not just a comedic element; it mirrors how coaches often shield their lips when calling plays to prevent opposing teams from deciphering their signals. The gesture resonates with viewers familiar with the strategic intricacies of the game, but it also adds a layer of humor for those less acquainted.
This commercial is part of a broader eight-episode miniseries titled “PRE-SEASONING — An Applebee’s Training Camp,” which also features other NFL stars like Brock Purdy of the 49ers and Saquon Barkley of the Eagles. The campaign aims to engage fans throughout the season, with more content scheduled for release as the NFL progresses.
Applebee’s chief marketing officer, Joel Yashinsky, praised Campbell’s natural acting ability, noting that they hardly needed to reshoot scenes due to his impressive performance. “He’s as natural an actor almost as much as he’s a natural head football coach,” Yashinsky remarked, emphasizing Campbell’s ease in front of the camera.
Campbell’s Experience and Team Response
Reflecting on his debut, Campbell expressed gratitude towards the crew for making him feel comfortable in an unfamiliar setting. He teased that more ads are on the way, hinting at a fun and engaging campaign ahead.
His players have also rallied around him, with Amon-Ra St. Brown jokingly stating, “He’s putting Applebee’s back on the map,” highlighting the positive buzz Campbell’s ads have generated. This season, several Lions players have secured brand deals, indicating a strong promotional presence as the team eyes a deep playoff run.
With Campbell’s blend of charisma and humor, his Applebee’s commercials not only showcase his personality but also contribute to the brand’s playful connection with NFL fans. As the season unfolds, fans can look forward to more entertaining moments from Campbell and his fellow players in this innovative campaign.