Taylor Swift’s fans, known for their fierce loyalty, have voiced their frustration after a controversial survey from Travis Kelce’s New Heights podcast caused a stir online. The survey, which was sent out by the Wondery network—responsible for producing the show—focused heavily on Kelce’s relationship with Swift, sparking outrage among Swifties.
The survey asked listeners why they tuned into New Heights, with several options that centered on Swift and her relationship with the NFL star. Choices like “I was drawn to the prospect of hearing details and clues about Taylor Swift’s life and her relationship with Travis” and “I like feeling like a part of the community that supports Taylor’s happiness outside of her music” were seen as inappropriate and invasive by many of her fans. The reaction on social media was swift and critical, with users calling the survey “gross” and accusing the podcast of “clout-chasing.”
Some fans pointed out that the survey was likely created by Wondery, the network behind the podcast, rather than Travis or his brother Jason Kelce, who co-host the show. One fan remarked, “This is a Wondery thing… Jason and Travis are not creating this survey.” Still, the damage was done. Swifties felt that the podcast was capitalizing on Swift’s name and personal life for marketing purposes.
In response to the backlash, the survey was reportedly modified to remove references to Swift. Although Travis Kelce has mentioned his relationship with Swift on the podcast, including his famous “shooting his shot” moment after a missed opportunity at her Eras Tour, he has not had Swift herself on the show.
Despite the apology and adjustments, the controversy highlights just how protective Taylor Swift’s fanbase is when they feel that her privacy is being exploited. The incident also underscores the intense scrutiny that any public figure involved with Swift, like Kelce, faces, with fans always watching closely for any potential misuse of her image or name.
