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Big Brother Season 27 finally came to a close on September 28, 2025 (ET), wrapping up a season packed with drama, strategy, and emotional moments. The finale was nothing short of thrilling, filled with unexpected twists, heartfelt jury speeches, and one last round of intense challenges. After 83 long days inside the house, the show finally revealed its winner — bringing an end to a season that kept fans hooked from start to finish.
The Big Brother format, created by John de Mol Jr., has been captivating audiences worldwide since it first aired in 1999. This year’s American season was no different. After weeks of competition, alliances, and betrayals, the final three houseguests standing were Morgan Pope, Ashley Hollis, and Vince Panaro. To decide the winner, the trio faced off in the final Head of Household (HOH) competition, which unfolded in three intense rounds. Morgan won the first endurance task, Ashley came out victorious in the second puzzle challenge, and then clinched the final quiz round as well. That win gave her the power to make the ultimate decision — she evicted Morgan, taking Vince with her to the final two.
It was a bold move by Ashley, who knew she’d have to face one of the strongest players left in the house. The jury, made up of all the evicted contestants, now had the job of deciding who would walk away with the USD 750,000 grand prize. During deliberations, they questioned both finalists about their strategies, alliances, and key moments in the game. Vince presented himself as a dominant player, pointing to his multiple challenge wins and his ability to influence votes throughout the season. Ashley, however, leaned into her resilience — she talked about her underdog journey, her adaptability, and the emotional strength it took to make it to the end despite all odds.
As the votes were revealed one by one, the room was filled with tension and excitement. When the final key was turned, Ashley Hollis was crowned the winner of Big Brother Season 27. She took home the USD 750,000 prize, while Vince Panaro finished as runner-up, earning USD 75,000. Morgan Pope came in third, walking away with pride and valuable lessons from the game.
Ashley’s win marked the perfect ending to a season full of twists, proving that smart gameplay, emotional intelligence, and perseverance can outshine even the strongest competitors. Big Brother Season 27 ended on a high note — and fans are already waiting to see what surprises the next season will bring.