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It’s undeniable that Taylor Swift has brought increased interest in football among young women, and her effect on the game, despite some calling it a “curse,” has been significant. Swift’s influence has even extended to impacting jersey sales, such as those of Travis Kelce. The Chiefs, despite occasional superstitions, have advanced to the divisional round, emphasizing that they’re doing well.
However, it’s not just Swift who has left her mark. Kristin Juszczyk, a self-taught designer and the wife of NFL player Kyle Juszczyk, is the latest woman making waves in the NFL with her unique designs.
Kristin Juszczyk was the creative mind behind the custom Kelce puffer jacket worn by Taylor Swift at the Chiefs’ wild-card win. Specializing in custom and distinctive merch made from jerseys, Juszczyk’s designs stand out from the often repetitive women’s NFL merchandise. She crafts various pieces, including jackets, skirts, and boots, showcasing her creativity across different NFL cities.
While Juszczyk has not yet launched a public clothing line, her designs, shared on TikTok and Instagram, have gained attention and admiration. Considering the growing popularity of women’s clothing in the NFL merchandise category, collaboration opportunities with the league might be on the horizon.
Kristin Juszczyk is married to 49ers fullback Kyle Juszczyk, who is in his 11th year in the NFL. Kyle, being his wife’s biggest fan, proudly promotes her work, as seen when Taylor Swift wore the puffer jacket at Arrowhead Stadium.
Juszczyk’s custom creations extend beyond Taylor Swift, reaching other famous NFL fans like Simone Biles, actor Taylor Lautner, 49ers receiver Deebo Samuel, and Brittany Mahomes, the wife of Chiefs quarterback Patrick Mahomes. The designer’s innovative pieces have become a notable aspect of the NFL fashion scene, showcasing her talent and creativity.