BLACKPINK is finally making their long-awaited comeback, and the excitement among fans is sky-high. After nearly three years without new music, the group is all set to release the music video for their upcoming track Jump. As the countdown begins, BLACKPINK dropped a teaser on July 7 that gave everyone a glimpse of what to expect—and it’s safe to say the visuals are going to be nothing short of stunning. But what really caught people’s attention was the name attached to the project. The music video is directed by none other than Dave Meyers, a big name in the world of music videos.
So, who is Dave Meyers and why is everyone buzzing about his involvement? He’s an American director who’s been in the industry for years and is known for his creativity and eye-catching style. Over the course of his career, he has directed more than 200 music videos, many of which have become iconic. He’s worked with some of the biggest names in pop and hip-hop—from Missy Elliott and Outkast to Ariana Grande and Billie Eilish. Chances are, if you’ve seen a visually impressive music video in the last decade, Dave Meyers had something to do with it.
Some of his standout projects include no tears left to cry and God is a woman by Ariana Grande, bad guy by Billie Eilish, HUMBLE. by Kendrick Lamar, Firework by Katy Perry, Havana by Camila Cabello and Young Thug, and Adore You by Harry Styles. More recently, he directed Espresso by Sabrina Carpenter and Sweetest Pie by Dua Lipa and Megan Thee Stallion. All of these videos are known for their high production value, storytelling, and unique visuals—which explains why fans are expecting something extraordinary from BLACKPINK’s Jump.
Interestingly, this isn’t his first time working with K-pop stars either. He’s directed music videos for the boy group WINNER, including EVERYDAY and REALLY REALLY. His past experience with Korean artists gives fans confidence that he understands how to blend K-pop’s bold style with his own creative vision. There’s also speculation that BLACKPINK’s Lisa might have recommended him, as the two have worked together before on New Woman (feat. Rosalía) from her Alter Ego album.
Now that Dave Meyers’ name has officially been credited in the teaser for Jump, fans are even more eager to see how the full music video turns out. With such a seasoned and visionary director behind the camera, BLACKPINK’s comeback is shaping up to be a visually stunning and unforgettable experience.
