The “LOL Podcast” has rapidly gained popularity, ranking seventh overall on Spotify and 45th in Apple’s comedy category. Hosted by Cash Baker, his wife Kate, older brother Maverick, and friend Harper Zilmer, the show covers various topics in twice-weekly gabfests, attracting a Gen-Z audience seeking irreverent humor. The quartet has a substantial presence on platforms like TikTok and YouTube, with individual followings ranging from 2.2 million to 18 million.
Cash Baker, with 18 million followers, is reportedly the wealthiest influencer among the four, with an estimated net worth of $2 million. Despite the podcast’s success, the group keeps tight-lipped about their earnings. The podcast’s rapid rise has led to increased recognition, with incidents like paparazzi besieging Zilmer at a hotel.
The Baker brothers, Cash and Maverick, previously gained popularity on TikTok and YouTube, creating music videos and engaging in pranks. Their success attracted the attention of investor John Shahidi, who signed them to a management deal in 2020, expanding their reach to 55 million on TikTok.
Cash and Maverick Baker, known for their humor, creativity, and drive, have Christian backgrounds. Cash faced backlash in 2020 for expressing views on non-Christians and the LGBTQ+ community. The podcast’s banter is characterized by its animated style, but the hosts maintain a positive tone without obscenities.
Cash Baker’s marriage to Kate Marie became a sensation on TikTok in 2022. The couple got engaged when Cash was 18, and they tied the knot in June 2022. Kate played a fake pregnancy prank on the podcast, continuing a running gag between her and Cash.
The Baker family includes older sister Lani, a model who found success in commercials and appeared on “Deal or No Deal” in 2018. Lani, married and with a TikTok following of 4.8 million, shares her domestic life on the platform.
Maverick Baker, in addition to his involvement in social media, co-hosts the Christian-based “Truth and Love” podcast. He has dated other social media influencers, and his approach to dating reflects a desire for a more traditional approach to courtship.
The “LOL Podcast” continues to attract a growing audience, showcasing the influence and popularity of social media personalities in the entertainment landscape.
