TikTok star Alix Earle swiftly rose to fame in 2022, gaining popularity for her authentic and messy portrayal of college life at the University of Miami. With over six million followers on TikTok and more than three million on Instagram, Alix has become a prominent content creator.
Alix Earle’s net worth is impressive, thanks to her various income streams. As a content creator, she regularly posts brand deals on TikTok and shares content on YouTube, Snapchat, and Instagram. Notable brand partnerships include L’Oréal, Peleton, and WaWa. Fox News reports that Alix charges between $40,000 and $70,000 per brand partnership.
In addition to her social media presence, Alix ventured into podcasting. She co-hosts the podcast “Hot Mess” with Alexandra Cooper of Call Her Daddy fame. The podcast, started in September 2023, features Alix sharing embarrassing stories, giving advice, and chatting with friends. The associated YouTube channel has gained almost 150 thousand subscribers.
Alix Earle’s achievements led to her inclusion in the Forbes 30 Under 30 list in the social media category in 2023. At just 23 years old, she earned a staggering $5 million in a year. The term “The Alix Earle Effect” was coined to describe her ability to sell out products with just a mention, a phenomenon studied by Harvard.
After graduating from the University of Miami, Alix donated money to create a scholarship at the Miami Herbert Business School. The scholarship supports promising juniors and seniors pursuing careers in the business industry.
With hard work, charisma, and a unique connection with her audience, Alix Earle has achieved significant success. Her net worth is estimated at $6 million, and all indications suggest that it will continue to rise.
