Image credits - USA Today
Advertisement
Wendy’s brings the Krabby Patty to life in a new limited-time collaboration with SpongeBob SquarePants
In a mouthwatering partnership that merges fast food with animated nostalgia, Wendy’s is celebrating the 25th anniversary of SpongeBob SquarePants by launching the Krabby Patty Kollab, a special menu collaboration that brings the iconic Krabby Patty from Bikini Bottom into the real world. Starting October 8, Wendy’s will serve two limited-time menu items inspired by the beloved animated series:
- Pineapple Under the Sea Frosty:A creamy, vanilla Frosty mixed with pineapple-mango puree, delivering a tropical twist on the classic treat.
- Krabby Patty Kollab Burger: With a quarter-pound of beef, two slices of melted American cheese, lettuce, tomato, pickle, onion, and a “top-secret Krabby Kollab sauce,” Wendy’s version of the well-known Krabby Patty is served on a toasted bun.
These delicious new items will be available at Wendy’s restaurants nationwide, but fans in Los Angeles can get an exclusive early taste at a special “immersive Wendy’s drive-thru experience” beginning October 7. For a limited time, patrons can try the Krabby Patty Kollab and celebrate the iconic franchise that has captivated audiences since 1999.
A perfect pairing: Wendy’s and SpongeBob SquarePants
This collaboration is the latest in a series of creative partnerships between fast food chains and beloved pop culture icons. Lindsay Radkoski, Wendy’s U.S. Chief Marketing Officer, shared her excitement, saying, “It makes sense that two of the most iconic squares in pop culture are teaming up to bring a taste of this unique, limited-time experience to life for fans of all ages!”
The Krabby Patty Kollab marks a milestone in the celebration of SpongeBob SquarePants’ 25th anniversary, bringing the animated world of Bikini Bottom to the surface in a way fans can literally savor. “The Krabby Patty Kollab” offers fans a chance to taste what they’ve only seen on screen for over two decades.
A legacy of collaboration
This isn’t the first time SpongeBob SquarePants has made its way into the fast food world. Over the years, the show has been involved in numerous collaborations with brands ranging from Kraft Mac & Cheese to Kellogg’s cereals. However, this is the first time a major fast-food chain has recreated the famous Krabby Patty in real life. It’s a celebration not only of SpongeBob’s enduring popularity but also of how fast food and fandoms continue to intersect in unique ways.
In fact, past collaborations between Wendy’s and other pop-culture icons have been met with enthusiastic fanfare. The brand is known for its bold, humorous marketing, and this SpongeBob-inspired menu aligns perfectly with Wendy’s irreverent, fun-loving spirit. From spicy nuggets to novelty menu items, Wendy’s has consistently innovated and found ways to connect with younger audiences through pop culture.
Fans of all ages celebrate
For fans of all ages, the Krabby Patty Kollab is a way to experience a piece of SpongeBob SquarePants in a new and delicious form. Whether you’re a nostalgic viewer who grew up with the show or a new generation of fans discovering Bikini Bottom for the first time, this limited-time offering is sure to make waves. So, rev up those fryers and prepare your taste buds—it’s time to dive into the Krabby Patty experience!